Personality type INFJ letters Essay

INFJ (introverted, intuitive, feeling, judging) is a four-letter code used to represent one of the 16 personality types identified by the Myers-Briggs Type Indicator (MBTI). This personality assessment was created by Isabel Myers and her mother Katherine Briggs in the 1940s based on the theories of Swiss psychoanalyst Carl Jung. People with INFJ personalities are creative, gentle and caring. According to David Keirsey, the INFJ type is one of the rarest with just one to three percent of the population exhibiting this personality type. INFJ Characteristics The MBTI identifies your personality type by looking at four main areas: 1) Extraversion vs Introversion, 2) Sensing vs Intuition, 3) Thinking vs Feeling and 4) Judging vs Perceiving. On each of these four areas, the MBTI identifies which way your personality tends to lean for each dimension. As you can see, the INFJ personality leans toward Introversion, Intuiting, Feeling and Judging. Introversion (I): INFJs tend to be reserved, quiet and have a small circle of close friends. Intuition (N): INFJs are prefer abstract concepts and tend to focus on the big picture rather than concrete details. Feeling (F): INFJs place a greater emphasis on personal concerns than objective facts when making decisions. Judging (J): INFJs like to exert control by planning, organizing and making decisions as early as possible. People with INFJ personalities tend to exhibit the following characteristics: Idealistic Sensitive to the needs of others Highly creative and artistic Reserved Focused on the future Private Values close, deep relationships Enjoys thinking about the meaning of life INFJs are driven by their strong values and seek out meaning in all areas of their lives including relationships and work. People with this type of personality are often described as deep and complex. INFJs have an innate ability to understand other people’s feelings. While they are introverted, they sometimes seem extroverted at times due to their strong interest in people and society. INFJs are interested in helping others and making the world a better place. They tend to be excellent listeners and are good at interacting with people which whom they are emotionally close and connected. While they care deeply about others, INFJs tend to be very introverted and are only willing to share their â€Å"true selves† with a select few. After being in social situations, INFJs need time to themselves to â€Å"recharge.† INFJs also have a talent for language and are usually quite good at expressing themselves on paper. They have a vivid inner life, but they are often hesitant to share this with others except for perhaps those closest to them. While they are quiet and sensitive, they can also be good leaders. Even when they don’t take on overt leadership roles, they often act as quiet influencers behind the scenes. In school, INFJs are usually high achievers and get good grades. They can be perfectionists at times and tend to put a great deal of effort into their academic work. INFJs enjoy learning, particularly about people, society, literature and art. They tend to prefer studying subjects that involves abstract theories and ideas rather than concrete facts and information. Because they are reserved and private, INFJs can be difficult to get to know. They place a high value on close, deep relationships and can be hurt easily, although they often hide these feelings from others. Best Careers for INFJs INFJs do well in careers where they can express their creativity. Because people with INFJ personality have such deeply held convictions and values, they do particularly well in jobs that support these principles.

Paulo Freire and Revolutionary Education Essay

In reading Paulo Freire’s inspiring and idealistic book Pedagogy of the Oppressed, first published in 1970, the question arises is whether such a radically transformed educational system is even possible. According the person I interviewed, a professor with many years of teaching experience in many countries, the answer is not particularly optimistic. Paolo Freire’s radical and humanistic view of education is light year’s removed from what actually takes place in most classrooms around the world. At the lower levels, education often amounts to little more than rote memorization to prepare for standardized tests, with administrators mainly concerned that their ‘numbers’ look good. Higher education has devolved into career training for big business interests, and frankly has become a business itself. Virtually none of the creativity, humanization or liberation that Freire writes about so eloquently really exists in most educational systems around the world, which simply turn out more cogs for the machinery. There may be a few truly creative and humanistic teachers, although they usually end up frustrated, burned out and cynical because of the nature of the system itself. For Freire, the worst form of teaching is the banking concept of education, in which students are passive and alienated note takers of any information the teacher provides. This has been the normal type of education system in most of the world throughout history, mirroring the authoritarian and paternalistic socio-economic relationships in the world outside the classroom. In fact, the schools and universities are preparing students to take their place in the system without questioning it. Freire claims that teachers can either work â€Å"for the liberation of the people—their humanization—or for their domestication, their domination. † They can either create an education system in which all persons in the classroom are â€Å"simultaneously teachers and learners†, realizing that â€Å"knowledge emerges only through invention and reinvention, through the restless, impertinent, continuing, hopeful inquiry human beings pursue in the world†, or simply uphold the status quo (Freire 72). He also insists that â€Å"the teacher cannot think for her students, nor can she impose her thoughts on them† (Freire 77). Ruling elites merely want to use the education system as part of the apparatus of â€Å"domination and repression†, to maintain order, but real education should be revolutionary and deliberately set out to â€Å"transform† the world (Freire 79-80). Are there teachers who actually believe in this radical mission for education? Is it even possible within the present system? How long does it take for teachers who were once young and idealistic to become disillusioned? The following are excerpts from an interview with ‘Dr. W. ’–a university professor who has taught in various countries around the world for twenty-two years: Question: Have you ever read Paulo Freire’s book Pedagogy of the Oppressed? Dr. W: Yes, parts of it. Over the years, I’d say I’ve become fairly familiar with his general theories. Question: Do you regard the educational systems you have seen as oppressive? Dr. W: I have experienced many educational systems around the world, including a number that I would regard as extremely oppressive. For example, I’ve taught in Asian and Middle Eastern countries where primary and secondary school teachers regularly slap, punch and beat students†¦hit them with sticks and so on. For the most part, those systems are based on rote memorization as Freire described, and the students are not even allowed to question the teacher: they are strictly passive. Mainly, the students are just being prepared for standardized tests, not to develop creativity or imagination, and this becomes very clear when they reach the university level. At that point, they have become used to treating teachers like little tin gods, although I suppose it prepares them for the kind of bureaucratic and managerial salaried positions most of them will be expected to fill in society. Question: Isn’t that also the case with the American education system? Isn’t it mostly geared toward jobs in the capitalist economy? Dr. W. : Absolutely. The American education system is also a class system, and this is already the case in primary and secondary schools. My first job was as a student teacher in a high school in New York. The kids from working class backgrounds were generally tracked into ‘general† classes† that were not preparing them for higher education, while those from the middle class were. I’ll never forget the first class I ever taught, with a group of sullen, nonresponsive working class kids, stuck in a basement classroom that did not even have windows, taught by people who didn’t much care whether they learned anything or not. These kids knew it, too. They were not dumb, although the system certainly treated them that way. They knew they were being prepared for jobs as mechanics and cashiers. And this was not an inner city school, though, where the American class and caste system reveals itself at its most brutal. Question: Caste system? Dr. W. : Yes, in the United States, we have a long history of education segregated by color, with the worst schools always being reserved for minority groups. Compare any inner city public school system today with those in the white suburbs, or with expensive private schools for the upper classes, and you will see the difference in about two seconds. For the poor and minority groups in the inner cities, the teachers and facilities are much worse than in the suburbs, as is the housing, health care, nutrition and so on. Conditions in these ghettoized schools and neighborhoods are not all that much better from those in developing countries†¦the types of places Freire was talking about in his books. In those countries, the oppression is very real indeed, and the students are being prepared for lives as peasants, workers or simply part of the marginalized economy and society, like kids in America’s inner city schools. Those institutions are programmed for failure. Question: But you never taught in inner city schools like those? I mean the types of schools that are like jails, with cops on duty, metal detectors and things like that? Dr. W. : No, my career has been mostly at the university level, and the students I’ve had were relatively privileged by the standards of this world—middle class or upper class. In the Middle East, I taught students from royalty and the aristocracy who had huge allowances every month, and in Asia I once taught students who arrived in limos with their own drivers. I wouldn’t say that they were exactly the oppressed masses Freire was describing. On the other hand, I taught at a university in the former Soviet Union were about 60% of the students were on scholarships and came from fairly modest backgrounds. A lot of people had also been hit hard by the collapse of the economy when the Soviet Union ended. We even had a former brain surgeon who ended up working as a janitor at the university, earning about $150 a month. The whole medical and public education system was so far gone that she could make more money that way. Question: So you basically see the education system as being unequal, designed to keep people in their place generation after generation? Dr. W. : Yes, that’s been mostly my experience. I think it’s designed to insure that the children of the owners and the ruling class will stay at the same level as their parents, while the children of the middle class will continue to manage and administer the system for them, and the children of workers will continue to be mostly worker bees, although a few might be allowed up into the middle class. Question: So in all your years of experience, you never experienced education as being liberating in the way Freire describes? Dr. W. : Absolutely never. The system is set up to do the opposite and it will usually weed out teachers who do not conform to its requirements, unless they are protected by tenure. Most teachers just go along and get along, never rocking the boat because they are relatively powerless themselves and just need the paycheck. Moreover, parents of middle class and upper class students do not want anyone to be liberated, but expect their children to conform to the system—to insure that the family maintains its class position. Question: So given this reality, is there any way you can imagine that a truly liberating education system might be established? Dr. W. (laughs): I think to do what Freire was talking about would require a revolution. Clearly, then, Dr. W. was a case of someone who had become cynical about the education system after long years of experience. He admitted that he had once been young and idealistic and might even have believed some of Freire’s ideas, but over the years he had found that there was really no meaningful way to put them into practice under the current system. In addition, he thought that most students simply went along with this system because that was what their parents expected, especially when they were paying private schools and universities to provide certain services. They were most definitely not interested in making students more humanistic, rebellious or questioning of authority, but only to prepare them for careers and to ‘get ahead’ in life. Only in rare cases in American history, such as the 1960s during the era of the Vietnam War, counterculture and civil rights movements did students actually come to question the dominant values of society on a mass scale. That has most certainly not been the case in recent decades, at least not in the United States, nor in most other countries that Dr. W. had experienced. He had come to regard education as a business, run by bureaucrats and entrepreneurs for a profit rather than to encourage critical thinking or humanistic values among the students. Only occasionally would rebels and nonconformists challenge this system, except in very unusual historical circumstances. WORKS CITED Freire, Paulo. Pedagogy on the Oppressed. NY: Continuum, 2000. Interview with ‘Dr. W. ’ by author, February 4, 2010.

Capital invistment apprisals Essay Example | Topics and Well Written Essays - 750 words

Capital invistment apprisals - Essay Example There are 5 techniques that have been employed in this particular scenario: simple payback method; accounting rate of return (ARR); net present value (NPV); and internal rate of return (IRR) (Mott, 1997). Capital Investment Appraisal Capital investment appraisal is the evaluation of the attractiveness and viability of an investment proposal, using techniques like payback period; net present value (NPV); average rate of return (ARR); or internal rate of return (IRR) (Go?tze, Northcott & Schuster, 2008). Investment appraisal is an essential part of capital budgeting and is relevant in cases where the returns cannot be easily quantified (e.g. training, marketing, and personnel). All businesses need fixed assets (capital equipment) like vehicles, premises, and machinery. The acquisition of those assets is called capital investment. Just like other business activities, capital investment comes with an element of risk and uncertainty, because costs are incurred today so as to generate some benefits in the future (Harrison, 2003). Capital investment appraisal techniques are aimed at enhancing and supporting decision making on such investment undertakings. The Appraisal Techniques i) Payback Period Method This technique is based on the time needed for the forecasted net cash flows to equal the amount of capital that has been invested in a potential investment initiative (Mott, 1997). The investment project that repays whatever capital invested in the least possible time is considered to be the most attractive (Gardner, 1998). This technique requires the following estimates: (a) amount of capital needed, and (b) the timing and amount of the net cash flows an investment generates. Advantages a) Simple to compute and easy to understand b) Suitable for risky projects where it is difficult to predict future cash flows beyond the first couple of years (for instance, IT). c) Suitable if short term cash flows are more critical to the survival of an investment than long-term ca sh flows. d) Suitable when there is a concern regarding gearing or borrowing. Disadvantages a) Does not factor in the time value of money (cash now is often more valuable than cash received later). b) Disregards cash flows when the payback period elapses. ii) Accounting Rate of Return While the payback period method concentrates on cash flows, the ARR concentrates on profit. It measures the forecasted average profit before tax and interest as a percentage of the average capital invested in a business venture. Advantages a) Simple to compute and easy to understand b) Caters for the entire life of an investment c) Compatible with ROCE and the performance ratio Disadvantages a) Does not account for the time value of money b) Does not offer guidance on what is a good rate of return c) Averages can be confusing and misleading d) Disregards the timing of profits e) No uniform definition of terms iii) Net Present Value This is the present value of all the present and future cash flows of a n investment, discounted at those cash flows’ opportunity cost. Advantages a) Accounts for effects of inflation b) Adjust future cash flows to a PV (present value) Disadvantages a) Inflation is usually unpredictable b) The longer you go into the future the less reliable the discount

Three Ways People Can Improve Their Communities Assignment

Three Ways People Can Improve Their Communities - Assignment Example It is important for people to make better choices for their health and wellbeing status (Cohn, 2013). However, the government can influence the behavior of people to enhance their status. For instance, it could provide a channel for the people to pay their taxes efficiently. If the people do not evade or avoid paying taxes, the government could develop more health facilities for better services and easy access. When it comes to health choices, it is the decision of the people to determine and work around their health issues. For instance, they could develop a habit of exercising and embracing proper diet to avoid the effects of obesity. In addition, individuals need a sense of security in their neighborhood. The existences of criminal activities create a great concern for the people in the community. The people in the community can aid in addressing the security concerns in various ways. Firstly, people can learn to identify criminal activities in the community. Secondly, the people can set up a watch scheme for the local community. This involves collaborating with the security agencies to make communities safer by the provision of information on any suspected crime (Cohn, 2013). Finally, people could enhance their security through active participation with the local security authority. The provision of support to the security authority could improve the community’s security status. Furthermore, people can aid in the improvement of the community’s physical environment. To address the challenges of the environment, people in the community need to strengthen their abilities in relation to the conservation of the natural resources. This could occur through securing their capacities and knowledge in becoming their environmental stewards (Cohn, 2013). The people could also become innovative for the implementation of

Explain why inventory costs and inventory levels have declined Essay

Explain why inventory costs and inventory levels have declined relative to GDP over the last twenty years. Is this beneficial to the economy Why or why not - Essay Example ments have reduced, and in some cases eliminated, inventory carrying costs, in-transit inventory carrying cost and order cost, thus an overall reduction in inventory cost. According to Coyle et al. (2012), inventory is an asset because in measuring gross domestic product, GDP, the value of goods and services an economy produces would be considered. Thus, a reduction in this asset reduces the return on assets, ROA which in essence means a reduction in the GDP. As such, as inventory costs and levels have declined over the past twenty years, so has the GDP. No, this is not beneficial to the economy. As noted by Coyle et al. (2012), GDP is a critical factor of the wellbeing of an economy. This is directly dependent on the level of spending in the economy. With the advancements in technology that has cut on inventory costs and generally on costs in supply chain, the level of spending by logistics organizations, and ultimately on consumers, has decreased. The resultant decrease in GDP has negatively impacted on the

Company Strategic Analysis Essay Example | Topics and Well Written Essays - 1500 words

Company Strategic Analysis - Essay Example Starbucks employed approximately 142,000 employees around the world including 111,000 people from US only, according to the statistics up to 27th September, 2009. (Annual Report, 2009) 2.0 Company Analysis Starbucks is in the Coffeehouse or Coffee Shop Industry. Sometimes, it is said to be in Leisure or Specialty Eatery Industry. The company owned an ROI of 22.80% and net income of 945.60 million USD in 2009. (www.marketwatch.com) Starbucks was ranked as Fortune magazine’s #1 most innovative company in the food services industry in 2001. (Fortune Magazine) The major competitors of Starbucks in the industry are Caribou Coffee, Tully’s, Coffee Bean & Tea Leaf and Java Centrale. (Student Resources) Starbucks is also facing the intense competition of coffee manufacturers such as Kraft and Procter & Gamble and distributers like Nestle. Moreover, the brewing battle with McDonald’s has been intensified in recent years. 2.1 External Environment Starbucks’ external environment can be learned better by analyzing its socioeconomic or macro environment covering political, economical, sociological and technological factors as well as opportunities and threats. Political Because of the growing tensions between the United States and the rest of the world, especially in the Middle East and Southeast Asia, the business environment has been becoming increasingly volatile. In July 2002, Arab students from five states initiated a boycott of American goods and service to the alleged close relationships between the US and Israel. (Fisk, 2002) That movement targeted mainly to Starbucks, Burger King, Coca-Cola and Estee Lauder. Moreover, Starbucks is facing class litigation against it. Economical Unfavorable economic situations in the market can negatively affect consumer spending. (Hill, 2008) Starbucks faced criticism from Non-governmental Organizations urging the company to acquire certified coffee bean to make sure that those coffee beans were grown and marketed under certain economic and social conditions. Trading in countries which were in economic recession such as Switzerland, Germany and Japan made Starbucks experienced sales and revenue declines. Social Social factors can also create opportunities or threats for Starbucks. For example, a regional or global health pandemic, an outbreak of infective diseases, could seriously have effects on Starbucks business. (Annual Report, 2009) But, the company’s willingness to make sure its effects on the environment to be as positive as possible can help in building a good name. Technological The company is dependent on its information technology system to perform functions of operational and management level tasks including supply chain, point-of-sale and other transactions. If failure of its system may occur, there are a lot of delays and losses in sales and business process which will finally drive to reduce the efficiency of the company. The technological advancements such as SAP systems offer Starbucks opportunities in managing and controlling its business processes while an abrupt technological shift or security attacks may play an adverse effect on its information system. Opportunities Opportunities are conditions in the external environment through which a company can get benefits to become more profitable. (Hill, 2008) For Starbucks, new products and services can be

Evaluation of an Argument Essay Example | Topics and Well Written Essays - 1000 words - 1

Evaluation of an Argument - Essay Example The essay "Evaluation of an Argument" evaluates the validity, degree of soundness, and truth of the premises of the following argument: some sound arguments are valid, some valid arguments are arguments with false premises, some arguments with false premises are arguments with mood and figure OAO-2. According to Hyde, a syllogism refers to a deductive argument comprising of a minor premise, major premise, and a conclusion. The first syllogism for the above argument, which we have established to be a sprite can be deduced as: some arguments with mood and figure OAO-2 are not sound, some valid arguments are not sound, some arguments with false premises are not sound, no arguments with false premises are valid. In the general sense, the conventional logic expression of this argument: some T is not Q, some F is not Q, T is not F. The second syllogism for the original argument can be deductively interpreted within the context of the sortie to imply that: no arguments with false premises a re valid, some arguments underpinned with false premises are not sound, all arguments with mood and figure OAO-2 are generally not sound. Therefore, in the second syllogism, the conclusion of the original argument being evaluated has been transformed into a portion of the second syllogism. Moreover, the changed premise of the original automatically became an intermediate conclusion for the second syllogism. The example shows the unique character in which sorites tend to change the premise.

Principles of taxonomy slp Coursework Example | Topics and Well Written Essays - 500 words

Principles of taxonomy slp - Coursework Example This family is called the true crocodiles, the caimans and alligators, which again fall under family alligatoridae (Sohlberg, 2001).. This specie is primarily an aquatic reptile found in tropical regions of Africa, Oceania, Asia and America and they occupy both marine and freshwater environments. The specie breeds on the land, swim and feed in water because of their ability to survive the water world an advantage that comes because of their lizard like form. This specie provides benefit for the ecosystem for humans while still advancing their own individual survival needs, reproduction and maintenance (Sohlberg, 2001). Crocodiles serve as apex predators ecologically but keep prey populations in check. The larger crocodiles tend to be very dangerous to human beings but provide nutritional, commercial and aesthetic benefit. Traders mostly use their tanned hides to make leather goods and in many parts of the world, crocodile meat is considered a delicacy. They specie adds wonder and enjoyment of nature to the human beings living on land. Crocodilia is an order of reptiles that appeared about 84 million years ago in the late cretaceous period. They have a flexible semi-sprawled or semi erect posture and can walk in sprawled or commonly called belly walk and hold their legs directly underneath to perform the high walk (Sohlberg, 2001). Crocodiles have no urinary bladder and vomeronasal organs yet detectable in the embryo. Many people like how they swallow stones because of the carbon dioxide produced in the stomach to help in digesting hard things. Unlike other reptiles and just like mammals and birds, crocodiles have a heart that is four chambered but unlike mammals, deoxygenated and oxygenated blood can mix with no harm caused because of the left aortic arch presence. Incubation temperatures determine the gender of the juvenile meaning crocodilians lack genetic sex determination like human beings but undergo through environmental sex determination

The role of tourism in development (economic environmental - social Essay

The role of tourism in development (economic environmental - social and culture) - Essay Example It is further divided into different section headings and focusing on all the factors that play their role in the development of tourism in the country. The main focus of this research is on the study of the role of tourism in the development of the country, on the economic, social, environmental and culture aspects of the countries that are both developed and under developed. Research is a term that is used in our everyday life but every research needs some strong substance data to support itself Research is considered to be systematic way of collecting data and then conducting its analysis and giving conclusion and recommendations based on the findings (Thornhill et al 2007). Why this writer mention two times? Basic research has its main focus towards the expansion of the knowledge processes of businesses while the applied research has its focus towards understanding a particular problem well of the business or any management. This research is more inclined towards both the elements of basic research and applied as it involves in gaining insight of the issue and then understanding its implications and developments. The main questions that need to be answered while in the development of its strategy is whether the research is having an exploratory nature, a descriptive nature or an explanatory nature. The exploratory research is useful if the problem identified needs a clarified understanding of the (Thornhill et al 2007). The studies of the descriptive nature require the accurate profiles of the people or events for the causal relationship to be developed between the various variables This research attempts to investigate the role of the development of tourism in the developed and under developed countries and what impact it gives on the economical, environmental, social and cultural impacts on the country. Therefore, exploratory research is applied and also some elements of descriptive research also exist. There

Meaning of supervision and my professional life Essay Example for Free

Meaning of supervision and my professional life Essay Instructional Supervision Instructional supervision is a very important concept which must be understood by all educators for the sake of achieving their teaching objectives. For this case, the process of instructional supervision must be applied for the sake of delivering effective instructions to the students. Supervision of instruction for example in England began as an external inspection where some people were appointed to go around the school to observe what the students were learning and what the teachers were teaching the students. The main aim of these supervisors was to ensure that the set curriculum was being followed and the students were actually being taught. On the other hand, in United States, supervision began in 1830’s after the formation of common schools. Initially, supervision in schools was undertaken by superintendents after the formation of city school system due to increased population in major cities. Later on, the role of supervision by superintendents became impossible as the number of schools increased. The role of supervision had to be delegated to the principal to oversee that the teachers we following the curriculum in their teaching. In order to promote growth of teachers and recognizing practice of supervisors time restrain, Sergiovanni and Starratt (1998), suggested that a supervisory system be created that would contain a number of processes of supervision even summative evaluation. The system was not to involve direct formal supervision every year for every teacher. This system was to evaluate the teachers within a period of three to five years. In this kind of evaluation, the teachers were to receive a variety of evaluation during the three or five years and finally be evaluated formally only once. Professional growth evidence is required during once-a-cycle formal evaluation. The work of supervision was also attempted to be opened at international involvement by Sergiovanni and Starratt. In a school setting, the principal has the overall responsibility of supervision of the whole school. For this case, he supervises, teachers, students and all the other staff working in the school that include: librarian, gardeners, drivers, cleaners etc. The supervision role is not an easy task especially of teachers and for this case, the principal has to carry out the exercise with intelligent and diplomacy. The teachers of course knows their role and they would feel not motivate if they see they are being supervised like factory workers. This would in turn kill their morale at work and finally they would not deliver the required knowledge to the students and the end result would mean that the teaching objectives will not be achieved. The principal on the other hand has a responsibility of supervising the work of the students and together with their behaviors. Students tend to acquire deviant behaviors from other students like smoking and unless this behavior is corrected at an early stage, the student will not concentrate in his learning. In some situation, the supervision of students gets out of hand as they tend to have acquired more serious behaviors such as carrying of weapons and may be killing of their fellow students. For this case, this becomes criminal offence and is not likely to be handled the principal. Principal should be very strict when it comes to discipline for the sake of ensuring that education objectives are achieved. Since the students are in a crucial stage of adolescent stage where influence of behavior is at high level hence their behaviors should supervised keenly. According to Glickman (1990), there are a number of supervisory approaches within clinical supervision structure. He developed a supervision model that provides theoretical framework that with four supervision approaches that would be found in supervision concept. These approaches are similar in the intended end goal but they differ differs slightly in the power and control that is accorded to the teacher. The four approaches are a follow: The first supervision approach is the nondirective supervision whereby the teacher has the freedom of formulating his own plan on the future development. In such a situation, the supervisor is there to give advice to the teacher when he comes up with his own ideas on the way forward. This kind of approach indeed motivates the teaching staff members as they feel they are in control with their undertakings. For this case it should be encourage at situations where the teachers are experienced in their work and they can work with little or no supervision. (Glickman, 1990) The other supervision approach is collaborative supervision. In this approach, the teacher and the supervisor do share idea before the supervisor makes decision on whatever decision he wants to make. This approach too is a good one also as the teachers feels motivated as they are consulted before any decision can be arrived at. For this case, the teachers contribute their ideas and the supervisor weighs various options before settling on the best idea that has been contributed by the teachers. By merely brainstorming of ideas, the approach is of much help for the sake of choosing the best approach to be used. For this case, this kind of approach should be encouraged at situation where teachers involved are experienced in their work. The third supervision approach is the directive informational approach. In this situation, the supervisor formulates the supervisor plan and it is the responsibility of the teacher to decide if he is going to follow the plan. In this kind of an approach, the teachers are not motivated with it as they feel they are not consulted before a decision is being made in their work. Although some of the approach since it consumes less time before it is formulated, majority of them especially the experienced ones feels that some ideas which are better are overlooked. In this kind of approach, the teachers are given an opportunity to follow or not to follow the approach directives. However, the approach is appropriate mostly to teacher who are not experienced or the novice teachers. Lastly is the directive control approach in which the teacher formulates the supervisory plan and expects are the teacher to follow it. For this case, the teachers have no alternative on whether to have another idea. They have to follow the supervisory plan that has been formulated by their supervisor. This approach however does not motivate the teachers as they are not given an opportunity to contribute their ideas toward formulation of a supervisory plan. For this case, they have to follow the directives as formulated by their supervisor. This approach is popular where the teachers being supervised are less experiences of novice. It is also very appropriate in situations whereby there is not time to gather in a meeting and brainstorm on the way forward as far as supervisory plan is concerned. Before the supervisor can know on which approach he should use, he should consider knowledge and experience of the teachers concerned before settling on the supervisory approach plan to use. The issue of responsibility and accountability should also be looked into in order to decide on the approach to use for the sake of at least motivate the teacher in their work. Motivation is the inner drive to do something, and unless the teachers have that inner drive to deliver knowledge to their students, teaching objectives might never be achieved Glickman (1990) asserts that collaborative approach is very popular among the teachers and they really enjoy their work if used. For this case, school principal should at least ensure they use this kind of an approach when they are formulating their supervisory plan to be applied in their school. There are three supervisor responsibilities that should be considered in the supervision process. They include: ? The Supervisor to carry our observations to both the teachers and students. ? The supervisor to give guidance and support to teachers and students. ? Lastly is for the supervisor to give feedback to the teachers. According to Knoll (1987), the information that a supervisor gather after carrying out a classroom observation is very important. He is able to have an access to a wide range of skills necessary for teaching which he can in turn share it with other teachers. The main aim of carrying out a classroom observation is to collect data that is necessary for carrying out an evaluative rating which is accurate. As far as supervision is concerned, guidance and support should be the main idea of supervision in the first place. Supervision is not done just to see whether teachers are following the curriculum or not and then note that one down, no. One should continuously offer guidance and support as he supervises. For this case, the supervisors are urged to make correction on the spot while carrying out their supervision roles in order for them to achieve their objectives. In order for teachers to improve on their areas of teaching, the supervisor must ensure that he gives feedback to them on the areas he has observed that would like to be improved. There would be no need of supervision if the teachers are not given the feedback as it is this feedback that they will know what areas they need to improve in while carrying out their duties. There is very big difference between evaluation and supervision though the two terms interrelates. Evaluation is the art of making judgment about the performance of a teacher. On the other hand, supervision is mere the art of ensuring that the teachers are following the laid down rules and regulation in their work. Evaluation comes after one has carried out an observation on the teachers. Appendix Literature Review Instructional supervision improves teaching performance if it is carried out in the manner that is desired by teacher. If the collaborative supervision approach is used according to Knoll (1987) is used, the teachers will be motivated in their work and the overall performance of the school will be felt. In his book Supervision for better instruction: Practical techniques for improving staff performance, Knoll (1987) asserts that teachers are motivated in their work of teaching when collaborative supervisory plan approach is applied in their supervision. Pfeiffer and Dunlap (1982) in their book Supervision of teachers: A guide to improving instruction asserts that teachers need to be motivated in their work for the sake of achieving their teaching objectives. Motivation can only be achieved if the supervisors uses collaborative supervisory plan in their work. On the other hand, Rettig (2000) in his journal Leslie’s lament: How can I make teachers’ supervision meaningful? asserts that unless guidance and support is given to teacher, there is no need of supervision in the first place. He further states that teachers should be given a feedback after they have been successfully evaluated by their supervisor in order for them to improve in their teaching. He concludes that teachers’ supervision will be meaningful after the guidance, support and feedback is given to teachers by their supervisors. References Bourisaw, D. M. (1988): Anticipatory set bias: Effects on teacher observation in Evaluation: Unpublished Doctoral Dissertation, Iowa State University, Ames Glickman, C. D. (1990): Supervision of instruction: A developmental approach, 2nd Edn: Boston, MA: Allyn Bacon. Knoll, M. K. (1987): Supervision for better instruction: Practical techniques for Improving staff performance: Englewood Clif, NJ: Prentice Hall. Odell, S. J. (1986): Induction support of new teachers: A functional approach. Journal of Teacher Education, 37(1), 26-29 Pfeiffer, I. L. , Dunlap, J. B. (1982): Supervision of teachers: A guide to improving instruction: Phoenix, AZ: Oryx Press. Rettig, P. R. (2000): Leslie’s lament: How can I make teachers’ supervision meaningful? Educational Horizons, 79(1), 33-37. Sergiovanni, T. J. (1982): Toward a Theory of Supervisory Practice: Integrating the Scientific, Clinical, and Artistic Views. In Supervision of Teaching, ed. Thomas J. Sergiovanni. Alexandria, VA: Association of Supervision and Curriculum Development Sergiovanni, T. J. and Starratt, R. J. (1998): Supervision: A Redefinition, 6th edition. New York: McGraw-Hill. Shantz, D. , Ward, T. (2000): Feedback, conservation and power in the field experience of preservice teachers. Journal of Instructional Psychology, 27 (4), 288-294.

Behavioural and Cognitive Approaches to Learning

Behavioural and Cognitive Approaches to Learning Compare and contrast two perspectives in psychology and the ways in which they study learning. Illustrate you answer with specific research examples from Chapter 3 of Book 1. There are a number of perspectives regarding psychology that explore the nature of learning. However, for this assignment the two perspectives chosen are the behavioural approach to learning and the cognitive approach to learning. The behavioural approach to learning involves the observation of behaviour in conjunction to the environment. The behaviourist approach to category learning was introduced by Watson and expanded upon in principle by Pavlov‘s and later Skinner’s research. These formed the two general perspectives in conditioning. Classical conditioning was introduced by Pavlov (Miell et al, 2002). Pavlov observed that in relation to certain stimuli an animal’s behaviour could be manipulated through association. Using the animal’s typical response to hunger, it was indicated that there was a crucial relationship between a stimulus and a learned response. His work indicated that an animal’s natural reflex to hunger could be conditioned through an association to a manipulated neutral stimulus (Miell, 2002). This manipulated response was named the conditioned response. This relationship formed the basic premise to the concept of psychological learning from the perspective of classical conditioning. Operant conditioning introduced by Skinner suggested a notion of interactive learning rather than responsive learning. Using reinforcement, Skinner manipulated the environment of some Rats to see to what extent their behaviour could be shaped through conditioned learning which indicated levels of intelligence rather than that of pure responsive learning (Skinner, 1948/1990). The rats in his experiment changed their behaviours through techniques such as positive reinforcement. This provided evidence for the nature of learning as being one of interaction rather than purely adherence to responding to stimuli. From both of these perspectives that form the behavioural approach we can see that shaping and manipulation of the external environment as being paramount to the nature of learning. Although observable through behaviour this approach does not in any way attempt to incorporate the nature of the individual within the learning process. Contrastingly, the cognitive approach focuses entirely upon thought processes and the faculties associated with the conceptual mind to in an attempt to draw out and understand the nature of learning. The cognitive approach addresses the processes involved in categorising, generalising and conceptualising the external world and how these concepts form perspectives. The cognitive approach to learning typically concerns itself with the faculties of memory and categorisation and how they relate to perception (Miell, 2002). The role of perception with relation to memory and categorisation within learning formed the interest of the psychologist Bruner. He devised a test to measure and explore the nature by which people constructed categories. Vastly different to operant and classical conditioning, Bruner’s findings suggested that there was an intelligent procedure in operation during learning that performed by way of hypothesis testing. This was indicated as being understood through stages of either acceptance or rejection based upon an intelligent process of trial testing (Bruner et al, 1956). The experiment gave the subject a set of pictures each portraying a variety of shapes. These formed the different conditions to be measured. Some of these pictures shared the same number of shapes, some of them shared the same colour of shapes and others shared the same number of borders surrounding the shapes. In each condition the shapes were marginally different. From the findings of his experiment, Bruner suggested that there were two forms of learning that could be identified in the learning process. These were named successive and conservative scanning (Bruner et al, 1956). Successive scanning was the type of learning that used the trial process of attempting one hypothesis at a time before acceptance or rejection. Conservative scanning revealed a deeper form of learning process that categorised certain classes of type before carrying out the accepting or eliminat ing of hypotheses. The latter type of category learning is subsequently a much faster and more efficient process. However, not everyone within the field of the cognitive approach to learning accepts the notion of hypothesis testing. Many researchers and theorists related to the field have argued that categories are an innate factor and so hypothesis testing is not required in the learning process (Fodor Chomsky, 1980). The main implication in this idea is that empirical category learning may not be done with the rejection of hypothesis but with the rejection of the externally governed conceptualisation of the external world. In essence, it is suggested in this approach to cognitive learning that we may need a new conceptual model for cognitive learning theory rather than that have it depend upon the convenience of presuming hypothesis testing (Fodor Chomsky, 1980). This internal theoretic argument within the cognitive approach does strengthen the behavioural emphasis that is put on the limitations of the psychological investigation. Essentially, the conceptual structure of the mind is open to interpretation as subjectivity is so very difficult to measure. As the behaviourist approach only uses observable findings it can be said that it does not to suffer from the impracticalities of this vast theoretical debate. However, this debate regarding the operation of the mind with relation to the learning process is perhaps very worthy of investigation as ending it, and thus defining learning, as an observable behaviour is hugely reductive. In both of the approaches covered in this assignment we have seen that there is a fundamental difference in cognitive and behavioural based learning. The behavioural approaches are fundamentally interested in the nature of stimuli and how behaviour can be shaped through associative learning. Whereas the cognitive ap proach is fundamentally interested in how the conceptual mind comes to categorise the external world and thus learn from it. Although both approaches form contrasting view points both agree on the fundamental principle that learning is an essential part of psychological life that is formed in correlation to the external environment. Essentially, it can be said that both approaches are vastly different. However, it should also be said that both address the individual’s relationship to the physical world with regards to learning. Bibliography Bruner, J, S., Goodnow, J, J., and Austin, G, A., (1956) A Study of Thinking New York: John Wiley and Sons. Chomsky, N., and Fodor, J, A., (1980) Statement of the Paradox, in Piatelli Palmarini, M. (ed.). Miell, D., Phoenix, A. and Thomas, K. (2002) Mapping Psychology 1. Milton Keynes, Open University. Skinner, B, F., (1946/1990) Walden Two London: Collier Macmillan.

Dr. Haviland’s A Silence That Kills and Florence King’s I’d Rather Smok

Do you smoke? Such a question has been asked to most people at one time or another. The topic of smoking certainly requires a thorough analysis, whether you smoke or not. It’s also an issue which seems to polarize people. In this reading we’ll compare contrasting viewpoints by two different individuals. As I present the arguments, I’ll dissect them to truly understand their inner-workings. Both Dr. Haviland and King touch on many subjects yet seem to ignore others. I think a balance must be struck when it comes to smoking, both through individual rights and a social responsibility. â€Å"I’d Rather Smoke than Kiss.† is Florence King’s very astute retort to anti-smokers. In this writing she advocates for smoking as a simple enjoyable thing to do. To emphasize this she recalls her first smoking experience, which is for the most part very normal and unexciting. However, this inconsequential account is not indicative of the rest of the story. King quickly switches gears as she goes on the attack. In the first section she labels hatred of smokers as a form of misanthropy which she goes on to say is â€Å"the most popular form of closet misanthropy in America today† (King 32). This perspective is further augmented by the fact that she considers second-hand smoke an invention; a means for the â€Å"Passive Americans† (King 32), to justify prejudice towards smokers. As she moves into the second section, she begins to document the hostility shown to smokers. Through her own personal interactions or through examples she views in newspaper articles. King really focuses on the subject of public perception, and while some of the examples validate her perspective, others do not. We see this in her response to a Washington Post article, i... ...r someone to quit. Instead of creating ads with the intent purpose to ostracize smokers, we should instead make ads to inform them. The smoking issue is very complicated and some of the arguments are beyond the scope of this essay. Still, we can obtain a balanced outlook if we consider the following: the facts of smoking, individual right, societal responsibility, and the stigma of smoking. Haviland and King write essays which contain very important points, but seem to contain a bias which may alienate some people. To truly reach a consensus on the smoking issue, we must be willing to meet each other halfway. We must strike equilibrium between individual right and societal responsibility. Works Cited King, Martin Luther, Jr. â€Å"I Have a Dream.† Current Issues and Enduring Questions. Ed. Adam Whitehurst. Boston: Bedford/St. Martin’s, 2014. 687-690. Print.

A Solders Duty in Guests of the Nation Essay examples -- European Lit

War evokes different emotions and feelings for many people. Some are drafted and forced to serve, others volunteer their lives for a cause they believe in and some never even see a battle ground. Some live, some die, others are captured and become prisoners or hostages. But one thing is certain, for those who have actually seen war know first hand that it has the power to change and in most cases it does just that. In Frank O'Connor's "Guests of the Nation," two British soldiers are captured by the Irish Republic Army. Two young Irish soldiers are assigned to guard the captives. The British earn the trust and friendship of their young captors. Until one day the call of duty forces the Irish to carry out orders that forever change their perspective on the war and the duty that accompanies. In "Guests of the Nation," O'Connor uses six elements of fiction to illustrate the conflict associated with the responsibility of duty and one's personal morals in the circumstance of war. Although this is a story of war and there is obviously external conflict between the opposing countries, it is the internal conflict of the Irish soldiers Bonaparte and Noble that help the reader understand how the weight of duty ultimately defeats personal morals during war. It is Bonaparte and Noble's duty as an Irish soldiers in the IRA (Irish Republic Army) to guard the two captured British soldiers. Bonaparte feels the two men do not even need guarding, that they would not flee given the chance. He and Noble both have become bored with docile cottage life and would rather be out in the action fighting. Bonaparte soon finds out that he and Noble are going to be relived of there guarding duties but not how either of them had anticipated. "It was the... ... of something like this happening. Now he begins to feel a dilemma between what his duty might be to his country and how that duty will ultimately win out over any moral dilemma he might have to the men. All five characters in this story are faced with dilemma be true to one's self or one's country. Although war is defiantly a divider it also has the power to bring together under moral and personal circumstances. War is what brought these men together and it is what ultimately lead the physical death of Hawkins and Belcher, but it also lead to a little piece of Noble and Bonaparte dying too. This war forever changed the lives of four men because the duty of war was held in above morals and friendships. Works Cited O'Connor, Frank. "Guests of the Nation." Literature for Composition. 4th ed. Sylvan Barnet, et. al. New York: Harper Collins, 2008. 590-598.

The Forlorn Loves in James Joyces novel, Ulysses Essay -- Joyce Ulyss

The Forlorn Loves in Joyce's novel, Ulysses Greek has words for four kinds of love: agape, or spiritual love; storge, or familial love; the love between friends, or philia; and sexual love, the familiar eros. All four figure in Joyce's novel Ulysses, yet all eventually evade the two male protagonists, Stephen Dedalus and Leopold Bloom: Ulysses proves ultimately to be a love-less work.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Agape -- spiritual love, the charitable love among coreligionists or between Man and God -- seems sure to appear, given Ulysses' protagonists' backgrounds and the host of Christian symbols that flock about them. Yet Stephen Dedalus is torn with doubt in his Catholicism, and we find in the course of the novel that Bloom renounced his Judaism, first to convert to Protestantism with his father and then, conveniently, to convert to Catholicism to marry Molly: both have fallen from their original faith. Within two paragraphs of Ulysses' opening we see a mock Mass -- "Introibo ad altare Dei" (p. 3) -- and hear the lurking Stephen scornfully called a "fearful jesuit" by mocking Mulligan. Stephen is certainly no recipient of agape here! Interestingly, Simon Dedalus identifies Mulligan as Stephen's "fidus Achates" (p. 73), a glancing Virgil image to set Stephen up as "pius Aeneas", "pious Aeneas", Virgil's hero of proper behavior to gods and men. B ut, as we see, home-stealing, ever-jeering Mulligan is no more "fidus" than whoring, drunken Stephen is "pius".   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Stephen Dedalus is a prolix speaker, an engaging theorist and theologian, well versed in ecclesiastical history, particularly in the Church's early heresies. Yet, for all his knowledge and cogent arguments, he shows little inclination for belief. His arguments on ... ...9), yet that is exactly what Bloom does -- kiss her buttocks, the most anonymous and androgynous part of her body.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In fact, Molly's final thoughts in Ulysses only underscore the lack of eros that has afflicted Bloom throughout the book. She begins to menstruate ("this bloody pest of a thing" (p. 642)) even as she considers trying to re-establish sexual relations, and moves in her thoughts to their tryst on Howth Hill -- the same rendezvous Bloom has recalled so fondly before. Yet, like all too many of the happy occasions in Ulysses, this one is in the past, dead and gone. Indeed, the book ends in Molly's "yes I said yes I will Yes." (p. 644), but the "Yes" is in the past, only another sad comment on Bloom's lack of love. Love is a thing of the past, dreams are sick counterfeits and cheats: agape, storge, philia, eros, the four loves, are forlorn.

Nursing Informatic Systems

Just like other fields, the nursing profession is turning towards using computers for many areas of their daily tasks.   These areas include documentation, building an information database, and communication between shifts, departments, and even facilities.   A broad base of benefits come with nursing informatics, both in terms of direct and individual job performance and in terms of benefits to the nursing profession overall.   According to McCormick and Delaney (2004) â€Å"many reports† support computerizing nursing practices â€Å"in reducing medical errors and encourage implementation of evidence-based healthcare practice† (p. 4). One recommended format for informatic systems is that of bedside terminals.   McCormick and Delaney state that these easy-to-use systems have the benefits of care plan integration, eliminating data redundancy, and increased accessibility of data.   The authors also indicate that there are â€Å"soft benefits related to improvements in patients safety,† as well as in communication between nurses and smoother workflow between care providers (p. 4). A survey conducted by Lofstrom (2004) for the Healthcare Information and Management Systems Society (HIMSS) indicated that quality initiatives, including problem solving and patient care, were identified by 25% of the respondents as being among their top three job responsibilities (p. 4).   Many of the survey respondents also identified development and implementing informatics as part of their daily tasks (p. 8). These suggested uses and benefits all indicate that nursing informatics are becoming an integral part of the profession as a whole.   They benefit the individual nurse and his or her patients because they create simplified record keeping and record sharing.   However, they also benefit the profession as a whole because they encourage more consistency in nursing terminology.   Despite these benefits, however, most of the nursing informatic professionals responding to the survey were not responsible for patient care (p. 4). Nursing informatics have the potential for benefiting both nurses and their patients as they are integrated into current nursing systems.   Although the benefits they provide to patients might not be direct, they are present in terms of increased record-keeping clarity and increased patient safety. References Lofstrom, J. (2004).   2004 HIMSS Nursing Informatics Survey.   Healthcare Information and Management Systems Society.   http://www.himss.org/content/files/nursing_info_survey2004.pdf McCormick, K. and Delaney, C. (2004). Nursing informatics leadership response to President’s Information Technology Advisory Committee (PITAC) questions regarding â€Å"The New Healthcare: How Information Technology is Transforming America’s Health Care System.†Ã‚   http://www.allianceni.org/doc/PITACResponse.pdf      

Economics and ethics Essay

Describe the tension that exists in businesses today between economics and ethics. Do you think that there really does have to be a tradeoff between economics and ethics? What strategies can be implemented to avoid this tension? Provide examples and research to support your thinking. The reading by Tima Bansal describes the back and forth tension of economics versus ethics. The article states, â€Å"On the one hand, social programs come at an economic cost and firms should not engage in activities that do not have a clear return. On the other hand, economic returns create social costs (Bansal, 2005).† The author then proceeds to explain that this tradeoff between ethics and economics isn’t necessary and that companies should find the overlapping space where activities are both financially profitable, and socially and environmentally responsible (Bansal, 2005) I agree with the author that companies need to be smart and make good decisions and it may take more effort, but if the effort is given the reward will be worth it. I don’t think a tradeoff is necessary if the effort is put forth like in the examples the author gives. By having cross-functional team meetings or involving the shareholders through community involvement in the two examples provided, the companies were able to meet the middle ground and maintain their responsibility (Bansal, 2005). I work for a small company and every month a charitable organization is supported through donations and the company matches what the employees contribute. I think it’s nice to have this involvement. With so many options, the company may have a tough time deciding on where it should contribute to society, but by letting the employees have a voice, they can openly affect those organizations that the employees feel would impact the most. Bansal, T. (2005). Building sustainable value through fiscal and social responsibility. Ivey Business Journal. Retrieved February 17, 2015, from http://iveybusinessjournal.com/publication/building-sustainable-value-through-fiscal-and-social-responsibility/ Final Project Milestone #2: The Three Spheres In a journal post titled 2-2: The Three Spheres, explain how your chosen company has demonstrated corporate citizenship in the economic, political, and civil spheres. Provide specific examples. Be sure to examine what the company says about itself, what you have experienced, and what other stakeholders have said or experienced. Cite at least two sources. This milestone will be graded using the Journal Rubric. Be sure to clearly address the questions in the prompt in your journal entry. The post should be at least 350-500 words, applying relevant research, citing at least two sources in each entry. Be as clear and scholarly as you can in your writing style; and of course, be sure your entry is free of errors in organization and grammar. Courtney Croce 2.2: The Three Spheres Target Corporation The three spheres of corporate social responsibility include economical, political, and civic. To achieve and maintain profitability, it’s said that corporations must learn to operate successfully within all three. Economics includes initiatives that help increase profits to the shareholders. Politics includes abiding by rules and laws and business power in society. Civil surrounds enhancing lives of the shareholders. Economically, Target has reduced it’s packaging on many levels of the items it sells. They also began using flexible envelopes in shipping online orders, which reduced packaging by 89 percent. As a result they expect to ship 50000 fewer pounds of cardboard every year. Other than offering lower prices Target wants its products to be made with integrity by qualified vendors who treat workers well, who obey the law, and whose processes minimize their effect on the environment. They’ve begun to do this by working closely with their vendors and setting clear expectations through Standards of Vendor Engagement. They require all vendors to behave to the principles they’ve established and they monitor their progress. Target starts with the basics from the political standpoint, which is ensuring they are abiding by every law and regulation that pertains to the business. They also expect all team members to behave with personal and professional integrity. To support their team members they clearly list the requirements in the Business Conduct Guide, they have a dedicated Corporate Compliance and Ethics Team, have teams focused on building and sustaining business compliance programs and offer integrity training. All of these initiatives help ensure that everyone at Target is abiding by the laws and regulations. Target’s civil responsibility is currently focusing on education. They have set a goal to $1 billion to education by the end of 2015. They have started doing several things like donating books, and providing food pantries for families to help set students, parents, and teachers up for success. They’ve decided to focus on education after gathering information from their customers indicating that that is a popular concern amongst. The EVP also expressed concerns about the reading level and that those who are unable to read by the age of three are less likely to graduate. https://corporate.target.com/corporate-responsibility/education https://corporate.target.com/_media/TargetCorp/csr/pdf/2013-corporate-responsibility-report.pdf

Mitch Essay

Title The title of the lab should be at the top of the lab report. Background Information and Research 1. Give a simple explanation, in your own words, of what paper chromatography is and what it is used for. 2. Give at least three real-world uses for paper chromatography used in the fields of chemistry and biology. 3. Be sure to include references for any research conducted for this section. Purpose In one or two complete sentences, state the purpose of this laboratory investigation. Materials List all of the materials used in this lab. Procedure Include a step-by-step procedure for what you did in the lab, written in your own words. Data and Observations * List your original predictions about the expected pigment components of each candy color. * Create an organized and labeled data table that lists the color and distance traveled of each pigment separated from each original candy color or ink type. Remember to have two separate sections or tables for the two solutions (salt water and alcohol) used. * Also include any other observations that you made during the course of the investigation. Discussion and Conclusion: The first part of this section discusses the observations and results of the lab as well as any mistakes that may have been made (or what measures were taken to try to avoid mistakes) and what improvements, if any, you can think of for the procedure for the next time the lab will be conducted. The discussion section of this lab should also include discussions on the following: * A comparison of how each solution (salt water and alcohol) separated the pigments from each color of candy or ink type. Which solution worked better at separating each of the pigments (it may be different for different candy colors or inks), and why do you think that is? * If you had allowed less time for the lab (stopping the separation process when the solution was halfway up the paper), how do you think that would have affected your results? * What pigment colors traveled farther up the paper? What pigment traveled the least? Was it the same or different when those pigments appeared in other candy colors or inks? Was it the same or different when separated by alcohol instead of salt water?

A Book Review on Eckhart Tolle’s

A New Earth talks about being present in the moment of one’s life. It also talks about being in contact with one’s consciousness while looking deeper into life’s meaning.The author, Eckhart Tolle, experienced a spiritual transformation that has delivered him from extensive periods of depression. Deeply inclined by Buddhism, Hinduism, and other Indian schools of thought, the author emphasizes living in the current moment, the now. A new Earth is a book that puts ahead a number of sensible solutions to ways of thoughts that have caused a great deal of hurt and dysfunction in society. One must try reading A New Earth to experience a positive shift of his/her consciousness.The first part of the book talks about being still for the awakening of the consciousness through nature, specifically through a flower. The chapter also explained the pathway to Heaven, which the author describes as not being a place but is within the consciousness. Tolle is also reinstating the s ignificance of now.The author discussed the concept of awakening as being a vital part of recognizing the unawakened part of a person. The mind is easily fooled into thinking that it’s the ego, which is not the real being of a person. The ego will trick one to identify with it over and over again. The author also talked about one’s thoughts and the dysfunctions of man’s way of thinking.The first thing that one may become aware of in this book is that the author uses stipulations like the human consciousness’ evolution and enlightenment. Tolle however failed to define these terms clearly and would make it hard for a reader to understand what the author is trying to say. Reading the first chapter may pose quite a challenge for the unawakened person’s understanding.This book needs more facts rather than assumptions. The author also stated some things that are contradictory with the bible. For example, Tolle talks about a creature growing some wings an d evolving into a bird. The bible says that God created the birds of the air, and not that it evolved.Tolle also explained that the Holy Spirit, which was being signified by the dove, has provided a means for a reflective alteration in planetary consciousness. The reader personally doesn’t agree with this New Age teaching as the Holy Spirit leads people to salvation and not into a transferring of planetary consciousness.

News and Journalism Essay Example | Topics and Well Written Essays - 2250 words

News and Journalism - Essay Example News and Journalism Amidst a whirlpool of contemporary movements like citizen journalism and new grassroots online media initiatives and with the mediascape changing at an incomprehensibly rapid pace, it's no wonder that so many publications are left wondering what the future looks like. Understanding the impact of these shifts and changes, and how an organization can take advantage of them to deliver a certain message and reach out to the audience, will be an important journey. It is not new to say that there is an ethnic bias in the mainstream media in almost all parts of the world and this fact has been proven beyond doubt by innumerable studies. Compounded by protracted ethno-political conflict, exacerbated by ineffective media reforms and coupled with the imperatives of market economics, the mainstream media in continues to perceive ethnicity as immutable and innate thereby neglecting its responsibility to demystify stereotypes and buttress institutions and practices that can ameliorate ethno-political conflict. It is natural for a media to keep its language readership in mind but impartiality and accuracy suffer as a result of this inherent bias. In an ethnically polarized society, ethnic bias in mainstream news media can take multiple forms and these are also reflected in the ownership of media houses. The problem facing journalists all over is how to protect their 'independence' when the world around them asks them to follow strategies and ethics which bind them to a certain ideology and path when no path or method is value neutral. And yet, the imperatives of journalism - accuracy, fairness, impartiality and reliability (Ross,2002) - bolstered by the freedom of expression, speech and information and open government provide the backbone of democratic pluralism. However, the multiplicity of voices in the media should not become a cacophony of half-truths, and must avoid the ills of rabid ethnocentrism and tabloid sensationalism. this could be done by promoting ethnic and gender balance in the newsrooms, regular updating and internal review of editing and style handbooks, in-house workshops and training on conflict sensitive journalism and greater co-operation between personnel and grass-roots level correspondents. Media reform has to have a holistic approach. Inextricably entwined with the impetus for media reform should also be the enabling framework of legislation regarding the right to information, the right to speech and the freedom of expression. A piecemeal approach to media reform, neglecting the wider canvas within which such reform takes place, is short-sighted and will not lead to any noticeable change. There are numerous external factors which influence the nature of the media. The rapid development of telecommunications and media technologies has transformed the very nature of the media by becoming an integral part of all events taking place in space and time. Live coverage in itself is recognized as a new event. Examples of this are the landing of US marines in Somalia and Haiti and the assault on the Beli dom and the Ostankino television station in Moscow. National and state politics have a powerful and crucial influence on the media in non-democratic regimes and unconsolidated democracies. In democratic societies

Illustration of Federalism The Immigration Debate Assignment

Illustration of Federalism The Immigration Debate - Assignment Example The law states that it is illegal for a person not to carry a foreign identification if they are illegally in the state. The law also allows residents of Arizona to sue any government society that is found not following the laws of immigration. It prohibits people who are hiring labour from taking up illegal immigrants. The law further stipulates that fines will be given to anyone who does not follow the immigration laws. Supporters of SB 1070 say that illegal immigration is a problem in Arizona since the resources in the state are taken up by people who do not belong to the state, and that the illegal immigrants have bought with them many evils in the state such as drugs from the Mexico border. Views of those in opposed to the immigration law are mostly the immigrants who are there legally, and they say that they feel threatened by the strict laws since they may be targeted because of their heritage. Those in favor of the laws feel that it will keep the state safe from the evils that the immigrants bring to the state, and residents will have access to all resources. The federal judge (Judge Susan Bolton ) was opposed to the laws requiring police officers to check a person’s identity while implementing other laws, and the one requiring immigrants to carry their foreign identification documents or risk being charged. However, she preserved the policies that require all entities to abide by the immigration laws and the restriction of hiring illegal immigrants as daytime workers. The interests of the federal government in opposing the Arizona law are political and economic in that the government aims to increase its economic stability by using the immigrants. The political reasons are in getting support from many people in order to get votes during elections. The case in the Supreme Court is whether the ruling made by Judge Susan Bolton should

Globalization as a Political Phenomenon Essay Example | Topics and Well Written Essays - 1500 words

Globalization as a Political Phenomenon - Essay Example This paper stresses that technology has also been globalized through education and training, where scientists and engineers take learn about new inventions and innovations, at times via platforms such as the internet. It, therefore, gives opportunity to participants globally, aiding them in developing and advancing the global tech world. It is therefore important for countries to participate where new opportunities arise, to be at per with the rest of the world. Also, since globalization has been adopted by almost every nation around the globe, it will be of great benefit for governments to come up with regulations and rules that will govern the world at a global level. This will in turn curb crisis experiences and damages that can be caused as a result of selfishness and greediness of some countries. In terms of politics, the assigned bodies, which are responsible for regulating and overseeing the overall political issues, should start to act and perform their duties adequately. This essay makes a conclusion that economically, since globalization has influenced positively so far, organizations responsible for regulating it should stay put. They should also ensure there is equal opportunity distributed around so as to prevent future flaws and biasness. In terms of culture and socialization, countries that view themselves as of higher social status than the others should have regulation imposed on them. It will give opportunities to other countries with varying social and cultural status the opportunity to rise and probably offer the world a new insight altogether.

The brief and frightening reign of Phil Essay Example | Topics and Well Written Essays - 1000 words

The brief and frightening reign of Phil - Essay Example In this case, people are focused on stripping the natural resources of Inner Horner (Saunders and Saunders 15). Additionally, the political leadership of the location becomes power-hungry, which leads to grisly political murders in order to hold onto power. The demagogic Phil seizes the chance to assume power of both Outer and Inner Horner. Phil uses unethical strategies such as ruthlessness, flattery and deceit in order to assume to power. The story by Saunders points to human tendencies towards political and social ruthlessness in order to gain power. In order to highlight these tendencies, Saunders uses allegories and symbolism to express his purpose. The symbolism and allegories used in the story represent real world events. Question 1 Saunders’ main purpose in writing the novel is to highlight human tendencies. The story aims to highlight mass hysteria and series of injustices following the assumption to power of power-hungry and tyrannical Phil. Saunders uses symbolism t o describe Phil and the people of Inner Horner, and allegory to describe outer and inner Horner. For instance, Saunders states that Phil is a despot in a fabulous country in Horner. The citizens of this country are cockamamie fusions of organic substance and machine parts. The author uses symbolism by using elements, animals, places and colors in order to represent Horner and Phil. For instance, Saunders states that Carol, â€Å"an Inner Hornerite who resembled a gigantic belt-buckle with a blue dot affixed to it, as if a gigantic belt buckle had been stapled to a tuna fish† motivated Phil to device senseless and cruel systems of leaderships (Saunders and Saunders 22). The author aims to expose the nature of rulers as jealous and power hungry people. According to the author, citizens of a country deserve leaders they can trust. These leaders should act as reflections of the society. The systems used by Phil focused on depressing citizens through unsustainable tax regimes, gen ocide and harassment (Saunders and Saunders 31). This compares events in Horner to recent events in countries such as Bosnia and Iraq. Saunders used symbolism by using abstract characters. Additionally, he uses allegory to create the setting of the story. For instance, the characters in the story are not strictly humans though the story uses the term human. The characters have three arms, legs, unique mechanical parts and organic matter. They have other features such as antlers and additional brains, â€Å"one on the side of his neck and one on his hip† (Saunders and Saunders 42). Allegory is seen when the author describes inner Horner as a small place that only one Inner Hornerite could fit. This means that the other Inner Hornerite had to wait for their opportunity to live in their country. Question 1b This story connects with the ideas of genocide and harassment. Leaders use genocide and harassment to oppress citizens or people deemed as threats to their leadership. Philâ €™s ascent to leadership was motivated by jealous. He aimed to deprive the region of its natural resources in order to deprive its habitats their livelihood. Phil was jealous because Outer Horner was not blessed with the natural resources of inner Horner. As a result, he organized supporters from Outer Horner and hired giants in order march to power. He began by instituting unsustainable tax regimes and relentless mining of the natural resources (Saunders and Sa

Critically assess how e-business technilogies have altered the nature Essay

Critically assess how e-business technilogies have altered the nature of competition within Lloyds TSB - Essay Example Bynolfsson notes that e- Business as it is commonly referred to involve getting services through the electronic medium as well as offering these services through the internet (Bynjolfsson 2000). As a matter of facts, technological advancements often come with both the negative as well as the positive impacts upon its adoption in a business environment. All the same technological applications in e-commerce boosts the ways businesses operate as the work is done more faster using machines than when using human resources making the businesses more competitive in service production . On the other hand machines have ben a draw back to the competitiveness of some companies since they need to keep training their employees on how to use the new technologies which is equally very expensive. Besides machines are prone to making faults and downplays due to mechanical and technological hitches in the curse of their operations, these problems cannot be accounted for by the machines making these bu sinesses to make great losses rendering them less competitive in the business market. Lloyds TSB is a famous insurance firm in Britain formed by the act of parliament in conjunction with the Lloyds’ act in 1871 to oversee the provision of insurance services to the people of the United Kingdom. With the dawn of computers and the introduction of the electronic business, the firm was among the many in Britain to automate their services though online services where their customers would be able to access their services online in an electronic medium. Impact on pricing and profits (P 5 F's) To begin with, the automation of the services provided at the Llyod’s TSB Company has obviously expanded their customer base, one of the very dire needs of all the business companies all over the world which are concerned with profit making. This is because many people are now able to access their services right from their homes and offices or just from wherever they are on earth. Accord ing to Chen the expansion of the customers base is very helpful to the company s it is able to make tremendous profits from this (Chen, 2002). I do not in any way want to dispute this positive influence of technology into the operations of this company but the fact still remains unaltered in that the exposition of the company’s business operations in the world domain with aim to attract more customers and make her services easily accessible to their esteemed customers has as well exposed their business, operations and secrets to the outside world and believe me or not, there are certain repercussions for this. Hackers are able to penetrate and have access to the secrets of the company and use these secrets to mar the operations of the company as far as their provision of services is concerned (Battalio, greene, Hatch and Jennings, 2002). Adams and Yellen asserts that technology has also brought with it various ills with people always trying to illegally access the financial a ccounts of various organizations and use this information achieve their own hideous missions to the detriment of the company (Adams and Yellen, 1976). Online operations therefore in as much as they are beneficial to the company as they expand their network of operation they also expose these companies to external threats from virtually all angles. In order to minimize these illegal accesses therefore the company has to invest so much on the development of their online security measures in order to combat and thwart these illegal

Atokawa Advantage Management Essay Example | Topics and Well Written Essays - 3000 words - 1

Atokawa Advantage Management - Essay Example While a substantial part of the reporting and operational requirements of Atokowa is currently being addressed by the system, the strain of expansion would only exacerbate the situation. If the expansion initiative of Custom Print and the Online Ordering strategy is suspended the growth of Atokowa will be stunted and its spiral decline will commence because the current difficulties in the system will only feed on itself. The initiatives of George Hargreaves and Hayley Atokowa will diversify the revenue stream of Atokowa and at the same time expand the market while widening the client demography of Atokowa. However, implementing it at this time will only triple if not double the operational problems of Atokowa implementing it after the completion of an Enterprise Resource Planning Solution roll-out would be ideal if not the best. ... Under the leadership of Jonathan, Atokowa has expanded to several stores all around Australia catering mostly to individual and business customers in and around the locality where Atokowa stores are at. This paper would present the analysis of the operation of Atokowa to determine challenge areas, improvement areas, and growth areas. The purpose of the analysis is to recommend solutions that will enable Atokowa to resolve its current issues if there are any and respond to the demands of the ever-changing market landscape in the stationary and office supply retail industry. This report shall first present the result of the analysis conducted on the operation of Atokowa that will define in detail the analysis of focus areas. After the analysis of the focus areas, an assessment of the focus area shall be concluded for purposes of recommending possible solutions to the challenges posed in the focus area. Due to constraints, this paper shall only present the observations in the analysis and not the process in which the analysis was conducted and the observation was arrived at. In summary, the analysis in the operation of the focus areas shall be provided in seriatim as it was presented in the report. The conclusion or assessment shall follow afterward then the recommendations that should be undertaken by the management of Atokowa to resolve its current challenges. Please note that this paper shall only focus on the technological solutions to resolve the operational and management challenges of Atokowa. Analysis of Current Systems and Operations The following focus areas were highlighted in the analysis of the business case of Atokowa.  

Managing and controlling Ethics programs Essay Example | Topics and Well Written Essays - 1000 words - 1

Managing and controlling Ethics programs - Essay Example However, any approach aims at enhancing moral responsibility of the employees (Brown, M, 2010, p.1). Notably, an ethics program entails a code of ethics, an audit system, organizational culture, and a mode of communication, ethical training, and a reporting mechanism (Ferrell, O.C., Fraedrich, J & Ferrell, L., 2012, p.241-246). An effective ethics program creates a competitive advantage, enhances performance, increases profits, and ensures the attainment of the business goals. Ethically, the ethics program reduces misconduct, improves decision-making, and improves ethical awareness. Most specifically, an effective business ethics program should be formal to engage the operations, marketing, human resource, and all the other units of a business. However, it is clear that to design and implement an effective ethics program, a lot of management and control is necessary. Indeed, since businesses have different scope and have different goals, any business adopts ethic programs that are re asonable and effective to specific businesses. As such, it is the manadate of the management to ensure the design and implementation of an effective ethics program. In managing and controlling an effective business ethics program, the organization must have the relevant resources. Most specifically, the organization must have qualified and ethical leaders and managers. This will guarantee quality, professionalism, and effective design, management, implementation, and control of all ethical practices in the organization. The organization must also have a business environment that fosters ethical behaviour in the organization. The management has the mandate to ensure that the business environment is ethical friendly and they should not compromise ethical culture in an organization. Additionally, the mangers should establish an organizational culture that fosters commitment to ethical conduct and compliance to the law. Indeed,

Critique of Research Article Essay Essay Example for Free

Critique of Research Article Essay Essay The purpose of this essay is to recognize specific aspects of the clinical nursing research paper done by Carlee Lehna and Jack McNeil. I will define and discuss these aspects. In clinical research articles there are literature reviews that give background information as to the problem and research that was performed in the study, and why this problem needed to be studied (Burnes Grove, 2011). The literature review in this particular study explains to the reader about the contrast in health literacy of English speaking only parents and Spanish speaking only parents and what tools the researchers used to measure the parents’ health literacy of their child’s health care. The review was very thorough and understandable. The authors named a couple of different tools and how those tools measured literacy. They also explain why they chose the Test of Functional Health Literacy in Adults tool (TOFHLA), it was the only test that was available in English and Spanish. After reading another article there is another test called Newest Vital Sign. This test is also in English and Spanish takes less time and has only six questions. (Cornett, 2009). Using one test to measure their healt literacy is a limitation. The problem statement helps the reader identify the dilemma for the target population in the research and why it needs further exploration. Burns McNeil discuss that the lower health literacy of the parents the poorer outcomes of their children (Lehna McNeil, 2008). The purpose of this study is to measure the difference in health literacy in two groups of different language speaking parents, i. e. English and Spanish (Lehna McNeil, 2008). The relationship between the problem statement and purpose statement is that the purpose statement is the how the authors are going to find the fix for the problem. The problem statement in this article very clear that the low health literacy is directly related to poor outcomes. The purpose statement is concise and easy to comprehend. In the Lehna McNeil article, the word purpose is mentioned several times and it may make it harder for the reader to decipher the purpose statement, this is a limitation. Target population is a larger total sample group that meets a criteria (Burnes Grove, 2011). Sample is the particular group that participated in the study (Burnes Grove, 2011). The target group in this particular study meet the criteria of parents/caregivers that either only speak English or Spanish and that their children were treated at Shriners Hospital for Children in Galveston, Texas. The sample group is much smaller, they meet the criteria and participated in the tests, interviews and focus groups. These different ways that the researchers used to gather information is a strength. Two of the limitations with the sample is that they only studied parents from one hospital and the authors just specified the language as Spanish, there are many different dialects in those Spanish speaking countries that some information could be lost in translation. The five parts of the study were very easy to recognize. By dissecting this study it helped me identify and learn those 5 parts. I feel a bit more comfortable in reading research papers. This research study was very interesting because I can relate to the difficulty with trying to explain health issues with Spanish speaking families. References Burnes, N. , Grove, S. K. (2011). Understanding Nursing Research: Building an Evidence-Based Practice (5th Ed. ). Maryland Heights, MO: Elsevier. Cornett, S. (2009, Sept 30). Assessing and Addressing Health Literacy. The Online Journal of Issues in Nursing, 14. http://dx. doi. org/10. 3912/OJIN. Vol14No03Man02 Lehna, C. , McNeil, J. (2008, April 2). Mixed-Method Exploration of Parents’ Health Understanding. Clinical Nursing Research, http://cnr. sagepub. com/

Case Note on Fletcher Essay Example for Free

Case Note on Fletcher Essay The facts of this case were that the taxpayer (and three others in partnership) entered a complex scheme, which involved the partnership, and annuity and loan arrangements. The scheme was financed through a series of round robin cheques and promised substantial deductions in the first five years of the 15-year plan. A number of documents were exchanged but no cash payments were made. This was calculated to return neutral cash flows with high tax deductions initially and high assessable income, especially in the last five years. A feature of the scheme was that there was an opportunity to terminate it in the last five years. In the relevant year the partnership derived assessable income of $170,000 and claimed deductions of $360,000. The issue before the court was whether the taxpayers were entitled to a deduction for interest. A lot of matters were argued before the case reached the High Court but before the Full Court the Commissioners contention was that the interest deduction should apportioned and disallowed under s 51(1) to the extent that it exceeded the partnership income. Their Honours indicated that if a taxpayers costs in deriving income were less than the actual income, the deductions would be allowable. However, if the costs exceed the income derived, the taxpayers purpose for making the expenditure may be relevant in characterizing and apportioning the expenditure for the purpose of the general deduction provision. This may include the taxpayers purpose for incurring the expenditure. Manson CJ, Brennan, Deane, Dawson, Toohey, Gaudron and McHugh JJ said (at ATR 622-3): The position may, however, well be different in the case where no relevant assessable income can be identified or where the relevant assessable income is less than the amount of the outgoingthe disproportion between outgoing and income, the whole outgoing is properly to be characterized as genuinely and not colourably incurred in gaining or producing assessable income, the entire outgoing will fall within the first limb of s 51(1) unless it is somehow excluded by the exception of. Their Honours concluded that the issue of whether the taxpayers interest deduction would be allowable depended on the determination of whether the 15-year annuity plan would in fact runs its full course. The matter was  remitted to the Administrative Appeals Tribunal to determine, as a matter of fact, whether the scheme would run its full 15 years or whether it would be terminated before the last five years. In the former situation, the assessable income would exceed deductions and the interest would be an allowable deduction unde r s 51(1). In the latter situation, an explanation must be sought for the excess of deductions of some $2.7m over assessable income and to the extent that the explanation lay in substantial tax advantages, the outlays were not incurred in gaining assessable income. On the issue of whose purpose must be considered, the court made the following comments: In the circumstances of the present case, its determination involves consideration not only of the purposes of the taxpayers but also of the purposes of those who advised them and acted on their behalf and whose acts (and intentions) as agents must, as the Second Tribunal expressly pointed out, be imputed to the principals. Reduced to its essential elements, if income exceeds outgoings, the taxpayers motives are largely irrelevant. If there is no assessable income or outgoings exceed income, a practical and common sense weighing up of all factors is warranted, including the taxpayers motive. As was anticipated in Phillips case, a disparity between outlay and income may trigger a more rigorous examination of a contract or arrangement. As was suggested in Ures case, the absence of a commercial quid pro quo will raise questions about the purpose of the expenditure. Where there is a dual purpose, or a purpose other than income production, expenditure is to be apportioned and there will be circumstances where purpose may mean subjective purpose or motive.

Consumer Analysis of Restaurant Industry

Consumer Analysis of Restaurant Industry Abstract The aim of the study was to examine customers definition of quality when it comes to restaurant services and the preferences and opinions in restaurants choice. The study was also to find out if the customers have idea of the existence of the ABC restaurant in specific. The study was specifically carried out in a restaurant called the ABC restaurant in the city Chennai in India. Chennai is a city in the Southern coast of India. ABC is an adult person restaurant and thus a self administered questionnaire was filled in by willing customer. This study was a qualitative study, whose focus was to determine the preferences of Restaurant industry customers in Chennai city, India. These are the factors that contribute to the customers satisfaction in restaurants, it only through knows the customers need that can make it better to enhance better services. The study utilized questionnaires, which were easy to understand and respond to. The researchers hypothesized that there existed customers values and preferences in the larger Chennai area, which affects the Restaurant industries and the affinity of customers to new ideas and technologies within the Restaurants industry. This study was a qualitative study, whose focus was to determine the preferences of Restaurant industry customers in Chennai city, India. The study utilized questionnaires, which were easy to understand and respond to. The study focused on a number of variables as described in the variable description table. The restaurants clients at all have times got a direct personal consideration at a very reasonable price. The customers also obtain the maximum quality of client service available. The employees to the company have undergone an extensive and quality training, a good work place, and incentives in order to build trust in them and thus encourage them to work to achieve not only their goals, but those of the company and the customers. This, in turn, is expected to build customer trust and thus retain t hem as return customers The target population was thus set at 384, and was taken as a representative of the total customers in the city, whose totals could not be established. Analyses were performed using SPSS (version 15.0, Chicago, Illinois, USA). Across group comparisons of medians was determined using Kruskal-Wallis tests, while Chi-square analyses was used to examine differences between proportions. Mann-Whitney U tests was used for pair wise comparisons. Multivariate logistic regression, controlling for the confounders was used to examine the association between the different responses given by customers. The reference group was dependent on each other between those who agreed to a situation, those who disagreed and those who were undecided and remained neutral giving no response or not knowing a response to give. Statistical significance was defined as p  £ 0.05. Introduction Eating habits differs from one region to the other, eating in restaurants or away from homes eating is currently a common phenomenon that is embraced in many communities. Eating in restaurant has evolved from a long way; it goes way from just the mere thought of getting ones fill to a form of recreation. People have always gone out to the restaurants and eating places to quench their hunger and desire for food, in the process they always expect to derive pleasure get satisfaction from it all. Restaurants and like forms of investments continuously change the face of the business to catch up with the constantly dynamic customers demands (Olsen Connolly, 2000). Restaurant owners or managers have always had to make intensive changes that are customer preference oriented. In such a dynamic industry, factors such as quality and technology are very important issues to consider in order staying up put in the very competitive dynamic environment. In the town of Chennai town alone, 459,000 re staurants locations nationally, the direct sale of these restaurants sums up to $32 billion a year and more than $ 0.98 billion a day (Jinsoo Hwang 2010). The restaurant industry has contributed to a great impact to the Indian economy, contributing an average of 1 billion in one year (Tam 2000). Fine dining is a type of restaurant that offers the finest foods, services and atmospheres within the hospitality industry. The major characteristic with this type of restaurant is its operation price that escalates above any other type of restaurant. The fine dining offers fine menus, fine customer service, fine atmosphere to dine in, thus making it one of the best dining places for the restaurants. One good example is Afraa restaurant, which is located in Calcutta, India (â€Å"Afraa†, 2010). This restaurant offers a best experience near a five star hotel and thus offering an alternative for those who cannot afford a five star hotel. It offers a good career opportunity since it provides for alternative for the revelers who would opt for cozy restaurants bud with less money for high-rated hotels. The future for the industry is promising since many people would appreciate for fast and fine services with good customer atmosphere to compensate for their money. Family restaurants are types of restaurants with that have mixed menus and their prices are often fixed. Meals are offered with the dinners seated communally at a table with bench seats. Just like their names, the family restaurants are mostly run by families. One good example is the Brennan family restaurants that are run by family members from Louisiana and New Orleans, with the name, Owen Brennan (â€Å"Brennans New Orleans†, 2010). Other than in Orleans where the children of Brennan operate the restaurant, the rest are operated by the Brennan descendants. The restaurants have opportunities for expansion since just like Brennan the restaurants are operated by family members making it a continuous business entity even with the demise of the founders. The restaurants develop with each generation of new managers and this increases the opportunities for growth. The managers and restaurant owners have to find a great deal in the marketing strategy in order to stay in the competitive market, considering customers satisfaction a basic factor in the success in the industry by maintaining their status in the market. Customers service satisfaction has been the major factor in determining the success of failure in the industry. Thus customer satisfaction has always been the crossroad in determination of the success in the industry. Generally customer satisfaction is a crucial factor that is directly proportional to the quality services in the industry. It is common to everyone to get quality services for their spent money. A reputable high quality restaurants or any other kind of business will always. In the studies conducted by the U.S. department of Labor Bureau of Labor Statistics Consumer Expenditure survey, the sum up cost of food constitutes one third of all expenses, while half of the food expenses is spent in food away from home. Creativity and innovations is the major determinant and influential factors that determines the success and growth of the management of the service industry hence leading to a significant increase in the economic growth. Creativity has always been the back bone secret in the restaurant business and this can always be determined by the direct proportion relation to the sale output. The more the creative offers the more the sales output experienced in the restaurants. It thus very important to identify the quality perceived factors that will have a strong effect on the customers satisfaction or dissatisfaction as well. The aim of this research is to find out the factors that customers consider for their restaurant preference choices. The study was also to find out customers opinions and definition of quality services in the restaurants industry. The study was specifically carried out in a restaurant called the ABC restaurant in the city Chennai in India. Chennai is a city in the Southern coast of India. India is a country with many various religious groups as well besides the ethnic groups. The religion differentiation is also a major determinant in the food patterns in the country. The Hindu which is the dominant religion, do not allow the followers to take meat. As far as I know cows are considered sacred and are worshiped among the Hindu religion. The high castle Hindu is strict vegetarians and they dont feed on meat products as far as eggs. The lower castle is not very strict and could feed on meat but not beef. Pork is not also any part of their meal as pigs are considered unholy and are always reared in very dirty environment. The Islam community in India does not feed on pork due to religious issues. The rest of the population which comprises of the Christians, Jews, Sikh and the Pagans do not have such religious regulations and they feed on meat and its products. Rice is a staple food in India for more than half of the population, and the rice is served with almost every meal. The rest of the populations rely on wheat, which they use to make the famous Indian chapatti. The others staple food is maize, millet and sea foods for those in the southern of India. It is thus evidenced that the Indian food habits depends on the climate, geographical distribution and location and majorly religion plays a major part in food habit patterns in India. The major differentiation is the two groups of feeders, the vegetarians and those who feed on meat. Indian foods are famous for their delicacies and have an international recognition, the Indian foods are now being incorporated in the international cuisines, and they can as well be found into other ethnic restaurants. The Indian food market is always characterized by a specific trend in their food habits. India is a large continental country with more than one billion people constituting its population. There are over 17 ethnic groups with more than 30 different spoken languages. This calls for a very wide range of cultures and believes as well as eating habits. Chennai town has undergone urbanization as well as westernization, and like the major urban centers, there are many restaurants and fast foods joints that are a common trend in the homogenized global etiquette. It has been observed that the mainland of Chennai still holds a unique traditional Indian etiquette. The towns food industry has grown immensely and there are many investors such as; pizza restaurants, Thai restaurants, multicuisine restaurants Mediterranean restaurants, Japanese restaurants and many other foreign restaurants. Eating away from home has then become an increasingly ingrained in the culture of the Chennai dwellers (2003 Restaurant Industry Forecast). It is thus worth having a research study that determines the consumer behavior in the food and service industry in this town. The study was designed to try to determine if the customers or the consumers preference on restaurants choices was based on the quality services offered in the restaurants, and any other factors that affect customers relations to a restaurant service provider. This study also was to try to reveal the kind of information sources that act as influential factors in customers choices of restaurants. ABC restaurant is a start up business organization that was aimed at providing, catering services for the vegetarian at the Chennai town; Chennai town has developed from a slumbering fishing town, to the current prestigious city. Being a budget rather than a luxury restaurant, ABC was aimed at providing the services to people in low and middle-income people throughout the Chennai, as they come to the city. Restaurant business is an old industry within the entire Indian subcontinent, but which is highly competitive yet profitable industry. This shall illustrate the markets segments of ABC restaurant and the strategies to be employed to target, attract and retain customers in order to create a solid stream of annual revenue within the business scope. The Restaurant shall not be just like any other common Restaurant within the city and beyond. Its unique focus of creating quality and affordable services with a new preference in the market shall give the company an added competitive adva ntage over the competitors. This is to be affected by providing the customers with a new outlet that is both highly affordable compared to other existing Restaurants, quality foodstuffs in addition to other services not common in budget Restaurants in the area (Brotherton, 2009). This shall fill a long-standing need in the area, where customers have for a long time been seeking for quality services at affordable prices (Baum, 2010). Traditionally, this area has been having only three competitors, all of whom provide their services at extremely high prices, yet their services are not of high quality. The restaurant has always aimed at targeting the people who normally want to get these services yet they cannot due to high prices charged by the existing Restaurants in the area (Baum, 2010). This study paper is to discuss about the South Indians relation to factors that affect value in a restaurant business through the management strategies and logistics. As such, the paper will dwell on product distribution and implementation of marketing strategy as well as include a plan for the implementation and launching of these restaurant services and products. After this, the paper will dwell on the development of measurements and control metrics that is to help the organization after its launch. All these aspects of management represent the last phase of management for the company and as such all the management and operational goals for the company will be realized. Literature review India is famous for its delicacies, and its image has already been approved internationally. The people of India love fine food not limited to local foods. The acceptability to foreign cuisine is very high. The more important thing is that one study found that the general consumers comprising 75% of general consumers in ethnic restaurants, (Crimm, 2000). The hospitality industry boasts as one of the highest revenue earners due to its diverse affiliation with many other industries in the both local and international market. Tourist attraction and entertainment sites couple with hotels availability to elevate the returns from the sector. Hotel industry entails various subdivisions, all which contribute to the growth and definition of the processes in the industry. One of the sectors in the hotel industry is the restaurant, which encompasses sub-sectors like fine-dining restaurants, on-site food services, and family restaurants among others. The other is the lodging sector that includes resort properties, conference hotels, and luxury hotels among others. The travel and tourism field encompasses cruise lines, destination management firms, and airlines among others. Clubs, leisure and gaming industries are also inclusive to the hospitality industry with their sub-sectors being the casinos, country clubs and theme parks among others. Ethnic restaurants offer dishes that are not familiar in a particular locality. India is a large sub continental country with more than one billion people constituting its population. There are nearly 100 5-star Restaurants in India. These are state-of-art Restaurants which offer world-class services to the revelers. In addition, there are over 100 other 4-star Restaurants in the city. These hotels are strategically positioned in areas within easy reach by the revelers. The 5-star Restaurant in the coast of India is considered as the most prestigious Restaurant in the sub continent. This therefore makes the Restaurant to be a favorite spot for the wealthy people from around the world. Executive business meetings are also held in this Restaurant. Therefore, the tourists who frequent Chennai town in search of luxurious services find many pleasant places to get good quality services. The most plausible characteristic that influences the buyers are price, quality and pleasant aspects of the goods being purchased. Luxury visits to restaurants is therefore an issue that has been on the rise especially from among the western countries. Privacy, recreation and health issues are other considerations that are made by the tourists. The individuals who frequent the country are after prestigious goods restaurants. There are many venues that are frequented by tourists in India. Age and marital status are other issues that are influence the rate with tourists frequent the city. India is mostly frequented by married individuals and older persons. The younger people frequent the city less often due to the issue of income. The older people seem to have more income than the younger people and this causes the significant gap between the numbers of people frequenting the city. Currently there are several categories of hotels within the catering and hospitality industry in India. For instance Fine dining is a type of restaurant that offers the finest foods, services and atmospheres within the hospitality industry. The major characteristic with this type of restaurant is its operation price that escalates above any other type of restaurant. The fine dining offers fine menus, fine customer service, fine atmosphere to dine in, thus making it one of the best dining places for the restaurants. One good example is Afraa restaurant, which is located in Calcutta, India (â€Å"Afraa†, 2010). This restaurant offers a best experience near a five star hotel and thus offering an alternative for those who cannot afford a five star hotel. It offers a good career opportunity since it provides for alternative for the revelers who would opt for cozy restaurants bud with less money for high-rated hotels. The future for the industry is promising since many people would appreciate for fast and fine services with good customer atmosphere to compensate for their money. Family restaurants are types of restaurants with that have mixed menus and their prices are often fixed. Meals are offered with the dinners seated communally at a table with bench seats. Just like their names, the family restaurants are mostly run by families. One good example is the Brennan family restaurants that are run by family members from Louisiana and New Orleans, with the name, Owen Brennan (â€Å"Brennans New Orleans†, 2010). Other than in Orleans where the children of Brennan operate the restaurant, the rest are operated by the Brennan descendants. The restaurants have opportunities for expansion since just like Brennan the restaurants are operated by family members making it a continuous business entity even with the demise of the founders. The restaurants develop with each generation of new managers and this increases the opportunities for growth. There are over 17 ethnic groups with more than 30 different spoken languages. This calls for a very wide range of cultures and believes as well as eating habits. Hindu believes and cultures have played a significant role in influencing the food trends in India. A sub continental interaction of various cultures such as the Mongols and the Britain has also played a significant role in blending in the Indian cuisines. (Zee-Yuu, 2010). A significant blend of European cooking and foods was introduced into the Indian cuisines during the colonial period. The spice trade between India and Europe has seen a significant blend of the Indian and European foods. There is a distinctive difference in the in the Indian foods compared to the rest of the world, this is exhibited in their different cooking methods and taste, which is contributed by a vast blend of different cultures and over a period of time of years. Cultures have always fallen victims of civilization; food is no exception to this circumstance. The Indian food has been influenced by various forms of civilization which have lead to their current form and overall development. Indian foods have always been characterized by the extensive use of spices. From the Northern to the extensive Southern coast of India, spices have always formed a generous part of their food. The spices used have always been attributed to their healing and medicinal abilities and properties as well as their nutritional properties. The traditional Indian foods are always characterized by one main course. Instead of a variety of courses, the meals are always served around one main course meal which is rice or wheat product bread which is served with a variety of savory dishes. Indians love cottage cheese. This is always a common delicacy which is usually prepared with gravy, fried and added over pilafs. Most of the Indian foods are prepared in vegetable oils like sunflower oil, mustard oil and groundnut oil. According to other studies, Indian restaurants serve approximately 2.5 million customers every week, and the popularity of the Indian delicacy ha lead to researches that found that there are two Indian restaurants to ever one Chinese restaurant (Saren, 2007). Indian foods have always been characterized largely by their geographical location. In the Coastal region, this is the South India, fish and coconuts products have been their food components. The southern Indian foods of Tamil Nadu, application of tamarind is used to distinct and impact the sourness to the foods. Sea foods form the staple food for the residents of Andaman and Nicobar, Bengal and Tamil Nadu. Before the venture by investors into the southern India, the area was inhabited by indigenous tribes, due to their little interaction by other tribes, fish, fruits and vegetables were their diets. Currently, it is notable that a very big population of the southern population is vegetarians. As a result several accommodative recipes have been invented. The southern has a mixture of both vegetarians as well as non vegetarians. As a result the southern India has present very adorable menus for both the vegetarians and non vegetarians. The amalgamation of the Andhra Pradesh and Deccani styles are always characterized by excessive use of chillies which is always to enrich the taste of foods. The town of Kerala is always characterized by some of its distinct delicacies such as the lamb stew which is taken with appams, idlis, fried prawns of Malabar and the famous fish molie which is taken with rice puttu, rice puttu is a ground rice pawder which is steamed in a bamboo shoot (Pireira, 2003). Another famous item in the coastal India is the sweetened coconut milk; the milk is a traditional drink among the coastal region habitats. Rice is the major staple food that is served with almost every meal, such as meat, fish and lots of green vegetables. In the eastern of India, the Bngalis style relatily resemble the Coatal region. The Bengali staple food is a combination of rice and fish. The Bengalis feed on the different types of sea fishes. The Bengalis have adopted a special way of cooking; their delicacy is prepared by wrapping the uncooked meal in a pumpkin leaf then cooking it. This method of cooking is known as ‘Hilsa. The Bengali also has the common bamboo shoot cooking. The West regions Indians also have a characteristic form of cooking and food habits. The western parts are rather dry and not much likely comparable to the other parts of the sub continents. A variety of dals and pickles form major part of their diets. The western people consume both rice and wheat products in their diets in combination to the vegetables the Portuguese influence in cooking has also been observed in most dishes in the western region. The most common dishes known to the Eastern regions are like the sweet and sour Vindaloo, duck baffae, etc. meal in some of the Western regions cannot be considered complete without fish. Foods in some communities such as the Goans are always sea based; while some of the Eastern communities such as the Gujarati are basically vegetarians. The Gujarati basic meal is made from wheat flour, used to make the famous Indian chapattis, which I always made according to a families taste and preference of taste and style. The Gujarati diets change seasonally with the availability of vegetable that is in season (Pereira, 2003). During the mango season, mango pulp often makes the major constituent of the meal. This trend is witnessed by the spices used as well, like the garam masala will often be used during the summer period (Pireira, 2003). The North Indian foods are always prepared around the main course of the meal which is rice. The northern cooking is always influenced by the central India type of cooking. Like the central delicacy of saag is also found in the North as well (Dukart, 1988). Some communities in the North such as the Punjab, Haryana and Utta Pradesh have shown a preference to wheat chapatti consumption over rice. The northern region is commonly characterized with mughlai foods. Generally three quatres of the Northern Indian foods are for vegetarians. As a result to the widespread of the vegetarian population habit, India is well known for its tradition of vegetarianism, ( Dukart, 1988). The adherence to vegetariasm which is also known as sattvik has made its importance in the South probably because of the Brahmins, where it has gained popularity even among the non-Brahmins who have followed the meritorious lifestyle. The vegetarian nature of the Brahmins were due to different reasons and believes, the Brahmins believed that vegetarianism made their minds pure and to perform various rituals. It is believed that all the Brahmins are vegetarians and thus gives the southern India a reputation of vegetariasm. With the increase of globalization and exposure, Indian societies are undergoing a significant change that is impacted by Western influences and lifestyles. The food industry in India has had a change in its food consumption patterns (Food Industry, 2006). The Indian foods have been introduced into the outside markets and gained dominance is some places. According to the Britain Food Standard Agency, a value of $3.2 billion is accounted for all eatings in the Indian restaurants alone in the United Kingdom. A survey in 2007 showed that Indian food products that could be more than 1200 are already in the United States market since the year 2000. Indian foods have been common in the South East of Asia, this can be contributed for by the fact that the inhabitants have a strong Hindu and Buddhist historical background. A big number of Southern and Northern Indian restaurants have been established in Malaysian and Singapore. Several cuisines have borrowed styles from the Indian cuisine, such cuisines with Indian blend of cookery are like the Filipino, Vietnamese, Indonesian and Thai. The general wide demarcation of food patterns in India persist to date. India has always been a sub continental home for many people and culture over many centuries, and like many other cultures, the Indian cultures have been influenced by foreign elements that have always seeped into the Indian cultures over time. The Islam infiltration has had a great influence into the Indian society. The Islam revolution created a link between the non-vegetarian and the highly conserved rich graves that were indigenous to the Indian societies; this resulted to the Mughlai cuisine. One good example is Afraa restaurant, which is located in Calcutta, India (â€Å"Afraa†, 2010). This restaurant offers a best experience near a five star hotel and thus offering an alternative for those who cannot afford a five star hotel. It offers a good career opportunity since it provides for alternative for the revelers who would opt for cozy restaurants bud with less money for high-rated hotels. The future for the industry is promising since many people would appreciate for fast and fine services with good customer atmosphere to compensate for their money. Customers behaviors can be related to the choice of product, purchase, use of disposition of products and services. Consumer behavior can also be related to experiences the consumed products and services a customer get satisfaction or dissatisfaction of the consumers needs and demands. (Solomon, 2000). Three perceived quality factors, good value, tasty food, and employees knowledge of the menu mostly affect the customers satisfaction or dissatisfaction (Jinsoo Hwang, 2010). Consumers satisfaction is regarded as a crucial factor in the competitive industry and customer satisfaction has become a major topic of study in the industry. There is always no guarantee that a customer will always return to the restaurant a next time unless the customer liked the service offered in the restaurant. If restaurant owners or marketers know which perceived factors have a significant impact on customer satisfaction, they could potentially identify the chief elements of success or failure in a restaurants management. This has contributed to the pro active changes that focus on customers satisfaction. With the increased rate of globalization in business, most business managers are in turn increasingly focusing on the need to keep up with the management and financial requirements for a globalised business organization. Operations management has never been as vital as it is now with the era of globalization, and has therefore become a subject of study, research and practice. By definition, operations management is the management practice that deals with the design and management of business products, services, processes and supply chains (Cunill 2009). Within the scope of business operational management, there is the aspect of consideration of the acquisition, utilization and the development of resources that each firm needs in order to deliver its products to the market place (Chase Aquilano Jacobs 2003). Operations management, as a business practice, requires applications of strategies aimed at realizing the overall profits for the business. Strategic issues within the scope of o perations management for business organizations is inclusive of determination of size and location of the manufacturing sector, determining and deciding the structure of the servicers, the telecommunication networks and designing the technology for the supply chains. One of the major factors of operational management is the application of the five elements of OM; that is quality, cost, speed, flexibility and dependability in order to achieve specific goals in management (Cunill 2009). Hotel chains as well as individual hotels located in various parts of the world have the best example of organizations where operations management works best. Hilton hotels international and the Etap provide some of the best examples of the organizations where operations management is emphasized on, but with different approaches to the five elements of operational management. Considering the operations management from its five elements as the guiding principles, it is possible to determine the differences and similarities in the management between Etap and Hilton hotels international. Operations management: budget hotels (Etap) versus luxury hotels (Hilton) In the early years of hotel industry, the conventional definition of the word hotel was that a hotel is an establishment which provides lodging to persons on payment and on short term basis. The accommodation in the time was merely a room with a bed a cupboard and other items such as a table and washstands (Cunill 2009). However, the modern description of a hotel has evolved over time, and now includes modern facilities as air conditioning, telephone connections, televisions sets, internet connectivity (wireless fidelity-Wi-Fi) and bars with snakes, drinks and other items. However, the modern classification of hotel has created a difference in the type of hotel available in a given place, based on the service provide and the price as well as specific place of location. Although these differences come in most other aspects, the factor of price is the most important one (Cunill 2009). Currently, the two main varieties or categories of hotels are the budget Consumer Analysis of Restaurant Industry Consumer Analysis of Restaurant Industry Abstract The aim of the study was to examine customers definition of quality when it comes to restaurant services and the preferences and opinions in restaurants choice. The study was also to find out if the customers have idea of the existence of the ABC restaurant in specific. The study was specifically carried out in a restaurant called the ABC restaurant in the city Chennai in India. Chennai is a city in the Southern coast of India. ABC is an adult person restaurant and thus a self administered questionnaire was filled in by willing customer. This study was a qualitative study, whose focus was to determine the preferences of Restaurant industry customers in Chennai city, India. These are the factors that contribute to the customers satisfaction in restaurants, it only through knows the customers need that can make it better to enhance better services. The study utilized questionnaires, which were easy to understand and respond to. The researchers hypothesized that there existed customers values and preferences in the larger Chennai area, which affects the Restaurant industries and the affinity of customers to new ideas and technologies within the Restaurants industry. This study was a qualitative study, whose focus was to determine the preferences of Restaurant industry customers in Chennai city, India. The study utilized questionnaires, which were easy to understand and respond to. The study focused on a number of variables as described in the variable description table. The restaurants clients at all have times got a direct personal consideration at a very reasonable price. The customers also obtain the maximum quality of client service available. The employees to the company have undergone an extensive and quality training, a good work place, and incentives in order to build trust in them and thus encourage them to work to achieve not only their goals, but those of the company and the customers. This, in turn, is expected to build customer trust and thus retain t hem as return customers The target population was thus set at 384, and was taken as a representative of the total customers in the city, whose totals could not be established. Analyses were performed using SPSS (version 15.0, Chicago, Illinois, USA). Across group comparisons of medians was determined using Kruskal-Wallis tests, while Chi-square analyses was used to examine differences between proportions. Mann-Whitney U tests was used for pair wise comparisons. Multivariate logistic regression, controlling for the confounders was used to examine the association between the different responses given by customers. The reference group was dependent on each other between those who agreed to a situation, those who disagreed and those who were undecided and remained neutral giving no response or not knowing a response to give. Statistical significance was defined as p  £ 0.05. Introduction Eating habits differs from one region to the other, eating in restaurants or away from homes eating is currently a common phenomenon that is embraced in many communities. Eating in restaurant has evolved from a long way; it goes way from just the mere thought of getting ones fill to a form of recreation. People have always gone out to the restaurants and eating places to quench their hunger and desire for food, in the process they always expect to derive pleasure get satisfaction from it all. Restaurants and like forms of investments continuously change the face of the business to catch up with the constantly dynamic customers demands (Olsen Connolly, 2000). Restaurant owners or managers have always had to make intensive changes that are customer preference oriented. In such a dynamic industry, factors such as quality and technology are very important issues to consider in order staying up put in the very competitive dynamic environment. In the town of Chennai town alone, 459,000 re staurants locations nationally, the direct sale of these restaurants sums up to $32 billion a year and more than $ 0.98 billion a day (Jinsoo Hwang 2010). The restaurant industry has contributed to a great impact to the Indian economy, contributing an average of 1 billion in one year (Tam 2000). Fine dining is a type of restaurant that offers the finest foods, services and atmospheres within the hospitality industry. The major characteristic with this type of restaurant is its operation price that escalates above any other type of restaurant. The fine dining offers fine menus, fine customer service, fine atmosphere to dine in, thus making it one of the best dining places for the restaurants. One good example is Afraa restaurant, which is located in Calcutta, India (â€Å"Afraa†, 2010). This restaurant offers a best experience near a five star hotel and thus offering an alternative for those who cannot afford a five star hotel. It offers a good career opportunity since it provides for alternative for the revelers who would opt for cozy restaurants bud with less money for high-rated hotels. The future for the industry is promising since many people would appreciate for fast and fine services with good customer atmosphere to compensate for their money. Family restaurants are types of restaurants with that have mixed menus and their prices are often fixed. Meals are offered with the dinners seated communally at a table with bench seats. Just like their names, the family restaurants are mostly run by families. One good example is the Brennan family restaurants that are run by family members from Louisiana and New Orleans, with the name, Owen Brennan (â€Å"Brennans New Orleans†, 2010). Other than in Orleans where the children of Brennan operate the restaurant, the rest are operated by the Brennan descendants. The restaurants have opportunities for expansion since just like Brennan the restaurants are operated by family members making it a continuous business entity even with the demise of the founders. The restaurants develop with each generation of new managers and this increases the opportunities for growth. The managers and restaurant owners have to find a great deal in the marketing strategy in order to stay in the competitive market, considering customers satisfaction a basic factor in the success in the industry by maintaining their status in the market. Customers service satisfaction has been the major factor in determining the success of failure in the industry. Thus customer satisfaction has always been the crossroad in determination of the success in the industry. Generally customer satisfaction is a crucial factor that is directly proportional to the quality services in the industry. It is common to everyone to get quality services for their spent money. A reputable high quality restaurants or any other kind of business will always. In the studies conducted by the U.S. department of Labor Bureau of Labor Statistics Consumer Expenditure survey, the sum up cost of food constitutes one third of all expenses, while half of the food expenses is spent in food away from home. Creativity and innovations is the major determinant and influential factors that determines the success and growth of the management of the service industry hence leading to a significant increase in the economic growth. Creativity has always been the back bone secret in the restaurant business and this can always be determined by the direct proportion relation to the sale output. The more the creative offers the more the sales output experienced in the restaurants. It thus very important to identify the quality perceived factors that will have a strong effect on the customers satisfaction or dissatisfaction as well. The aim of this research is to find out the factors that customers consider for their restaurant preference choices. The study was also to find out customers opinions and definition of quality services in the restaurants industry. The study was specifically carried out in a restaurant called the ABC restaurant in the city Chennai in India. Chennai is a city in the Southern coast of India. India is a country with many various religious groups as well besides the ethnic groups. The religion differentiation is also a major determinant in the food patterns in the country. The Hindu which is the dominant religion, do not allow the followers to take meat. As far as I know cows are considered sacred and are worshiped among the Hindu religion. The high castle Hindu is strict vegetarians and they dont feed on meat products as far as eggs. The lower castle is not very strict and could feed on meat but not beef. Pork is not also any part of their meal as pigs are considered unholy and are always reared in very dirty environment. The Islam community in India does not feed on pork due to religious issues. The rest of the population which comprises of the Christians, Jews, Sikh and the Pagans do not have such religious regulations and they feed on meat and its products. Rice is a staple food in India for more than half of the population, and the rice is served with almost every meal. The rest of the populations rely on wheat, which they use to make the famous Indian chapatti. The others staple food is maize, millet and sea foods for those in the southern of India. It is thus evidenced that the Indian food habits depends on the climate, geographical distribution and location and majorly religion plays a major part in food habit patterns in India. The major differentiation is the two groups of feeders, the vegetarians and those who feed on meat. Indian foods are famous for their delicacies and have an international recognition, the Indian foods are now being incorporated in the international cuisines, and they can as well be found into other ethnic restaurants. The Indian food market is always characterized by a specific trend in their food habits. India is a large continental country with more than one billion people constituting its population. There are over 17 ethnic groups with more than 30 different spoken languages. This calls for a very wide range of cultures and believes as well as eating habits. Chennai town has undergone urbanization as well as westernization, and like the major urban centers, there are many restaurants and fast foods joints that are a common trend in the homogenized global etiquette. It has been observed that the mainland of Chennai still holds a unique traditional Indian etiquette. The towns food industry has grown immensely and there are many investors such as; pizza restaurants, Thai restaurants, multicuisine restaurants Mediterranean restaurants, Japanese restaurants and many other foreign restaurants. Eating away from home has then become an increasingly ingrained in the culture of the Chennai dwellers (2003 Restaurant Industry Forecast). It is thus worth having a research study that determines the consumer behavior in the food and service industry in this town. The study was designed to try to determine if the customers or the consumers preference on restaurants choices was based on the quality services offered in the restaurants, and any other factors that affect customers relations to a restaurant service provider. This study also was to try to reveal the kind of information sources that act as influential factors in customers choices of restaurants. ABC restaurant is a start up business organization that was aimed at providing, catering services for the vegetarian at the Chennai town; Chennai town has developed from a slumbering fishing town, to the current prestigious city. Being a budget rather than a luxury restaurant, ABC was aimed at providing the services to people in low and middle-income people throughout the Chennai, as they come to the city. Restaurant business is an old industry within the entire Indian subcontinent, but which is highly competitive yet profitable industry. This shall illustrate the markets segments of ABC restaurant and the strategies to be employed to target, attract and retain customers in order to create a solid stream of annual revenue within the business scope. The Restaurant shall not be just like any other common Restaurant within the city and beyond. Its unique focus of creating quality and affordable services with a new preference in the market shall give the company an added competitive adva ntage over the competitors. This is to be affected by providing the customers with a new outlet that is both highly affordable compared to other existing Restaurants, quality foodstuffs in addition to other services not common in budget Restaurants in the area (Brotherton, 2009). This shall fill a long-standing need in the area, where customers have for a long time been seeking for quality services at affordable prices (Baum, 2010). Traditionally, this area has been having only three competitors, all of whom provide their services at extremely high prices, yet their services are not of high quality. The restaurant has always aimed at targeting the people who normally want to get these services yet they cannot due to high prices charged by the existing Restaurants in the area (Baum, 2010). This study paper is to discuss about the South Indians relation to factors that affect value in a restaurant business through the management strategies and logistics. As such, the paper will dwell on product distribution and implementation of marketing strategy as well as include a plan for the implementation and launching of these restaurant services and products. After this, the paper will dwell on the development of measurements and control metrics that is to help the organization after its launch. All these aspects of management represent the last phase of management for the company and as such all the management and operational goals for the company will be realized. Literature review India is famous for its delicacies, and its image has already been approved internationally. The people of India love fine food not limited to local foods. The acceptability to foreign cuisine is very high. The more important thing is that one study found that the general consumers comprising 75% of general consumers in ethnic restaurants, (Crimm, 2000). The hospitality industry boasts as one of the highest revenue earners due to its diverse affiliation with many other industries in the both local and international market. Tourist attraction and entertainment sites couple with hotels availability to elevate the returns from the sector. Hotel industry entails various subdivisions, all which contribute to the growth and definition of the processes in the industry. One of the sectors in the hotel industry is the restaurant, which encompasses sub-sectors like fine-dining restaurants, on-site food services, and family restaurants among others. The other is the lodging sector that includes resort properties, conference hotels, and luxury hotels among others. The travel and tourism field encompasses cruise lines, destination management firms, and airlines among others. Clubs, leisure and gaming industries are also inclusive to the hospitality industry with their sub-sectors being the casinos, country clubs and theme parks among others. Ethnic restaurants offer dishes that are not familiar in a particular locality. India is a large sub continental country with more than one billion people constituting its population. There are nearly 100 5-star Restaurants in India. These are state-of-art Restaurants which offer world-class services to the revelers. In addition, there are over 100 other 4-star Restaurants in the city. These hotels are strategically positioned in areas within easy reach by the revelers. The 5-star Restaurant in the coast of India is considered as the most prestigious Restaurant in the sub continent. This therefore makes the Restaurant to be a favorite spot for the wealthy people from around the world. Executive business meetings are also held in this Restaurant. Therefore, the tourists who frequent Chennai town in search of luxurious services find many pleasant places to get good quality services. The most plausible characteristic that influences the buyers are price, quality and pleasant aspects of the goods being purchased. Luxury visits to restaurants is therefore an issue that has been on the rise especially from among the western countries. Privacy, recreation and health issues are other considerations that are made by the tourists. The individuals who frequent the country are after prestigious goods restaurants. There are many venues that are frequented by tourists in India. Age and marital status are other issues that are influence the rate with tourists frequent the city. India is mostly frequented by married individuals and older persons. The younger people frequent the city less often due to the issue of income. The older people seem to have more income than the younger people and this causes the significant gap between the numbers of people frequenting the city. Currently there are several categories of hotels within the catering and hospitality industry in India. For instance Fine dining is a type of restaurant that offers the finest foods, services and atmospheres within the hospitality industry. The major characteristic with this type of restaurant is its operation price that escalates above any other type of restaurant. The fine dining offers fine menus, fine customer service, fine atmosphere to dine in, thus making it one of the best dining places for the restaurants. One good example is Afraa restaurant, which is located in Calcutta, India (â€Å"Afraa†, 2010). This restaurant offers a best experience near a five star hotel and thus offering an alternative for those who cannot afford a five star hotel. It offers a good career opportunity since it provides for alternative for the revelers who would opt for cozy restaurants bud with less money for high-rated hotels. The future for the industry is promising since many people would appreciate for fast and fine services with good customer atmosphere to compensate for their money. Family restaurants are types of restaurants with that have mixed menus and their prices are often fixed. Meals are offered with the dinners seated communally at a table with bench seats. Just like their names, the family restaurants are mostly run by families. One good example is the Brennan family restaurants that are run by family members from Louisiana and New Orleans, with the name, Owen Brennan (â€Å"Brennans New Orleans†, 2010). Other than in Orleans where the children of Brennan operate the restaurant, the rest are operated by the Brennan descendants. The restaurants have opportunities for expansion since just like Brennan the restaurants are operated by family members making it a continuous business entity even with the demise of the founders. The restaurants develop with each generation of new managers and this increases the opportunities for growth. There are over 17 ethnic groups with more than 30 different spoken languages. This calls for a very wide range of cultures and believes as well as eating habits. Hindu believes and cultures have played a significant role in influencing the food trends in India. A sub continental interaction of various cultures such as the Mongols and the Britain has also played a significant role in blending in the Indian cuisines. (Zee-Yuu, 2010). A significant blend of European cooking and foods was introduced into the Indian cuisines during the colonial period. The spice trade between India and Europe has seen a significant blend of the Indian and European foods. There is a distinctive difference in the in the Indian foods compared to the rest of the world, this is exhibited in their different cooking methods and taste, which is contributed by a vast blend of different cultures and over a period of time of years. Cultures have always fallen victims of civilization; food is no exception to this circumstance. The Indian food has been influenced by various forms of civilization which have lead to their current form and overall development. Indian foods have always been characterized by the extensive use of spices. From the Northern to the extensive Southern coast of India, spices have always formed a generous part of their food. The spices used have always been attributed to their healing and medicinal abilities and properties as well as their nutritional properties. The traditional Indian foods are always characterized by one main course. Instead of a variety of courses, the meals are always served around one main course meal which is rice or wheat product bread which is served with a variety of savory dishes. Indians love cottage cheese. This is always a common delicacy which is usually prepared with gravy, fried and added over pilafs. Most of the Indian foods are prepared in vegetable oils like sunflower oil, mustard oil and groundnut oil. According to other studies, Indian restaurants serve approximately 2.5 million customers every week, and the popularity of the Indian delicacy ha lead to researches that found that there are two Indian restaurants to ever one Chinese restaurant (Saren, 2007). Indian foods have always been characterized largely by their geographical location. In the Coastal region, this is the South India, fish and coconuts products have been their food components. The southern Indian foods of Tamil Nadu, application of tamarind is used to distinct and impact the sourness to the foods. Sea foods form the staple food for the residents of Andaman and Nicobar, Bengal and Tamil Nadu. Before the venture by investors into the southern India, the area was inhabited by indigenous tribes, due to their little interaction by other tribes, fish, fruits and vegetables were their diets. Currently, it is notable that a very big population of the southern population is vegetarians. As a result several accommodative recipes have been invented. The southern has a mixture of both vegetarians as well as non vegetarians. As a result the southern India has present very adorable menus for both the vegetarians and non vegetarians. The amalgamation of the Andhra Pradesh and Deccani styles are always characterized by excessive use of chillies which is always to enrich the taste of foods. The town of Kerala is always characterized by some of its distinct delicacies such as the lamb stew which is taken with appams, idlis, fried prawns of Malabar and the famous fish molie which is taken with rice puttu, rice puttu is a ground rice pawder which is steamed in a bamboo shoot (Pireira, 2003). Another famous item in the coastal India is the sweetened coconut milk; the milk is a traditional drink among the coastal region habitats. Rice is the major staple food that is served with almost every meal, such as meat, fish and lots of green vegetables. In the eastern of India, the Bngalis style relatily resemble the Coatal region. The Bengali staple food is a combination of rice and fish. The Bengalis feed on the different types of sea fishes. The Bengalis have adopted a special way of cooking; their delicacy is prepared by wrapping the uncooked meal in a pumpkin leaf then cooking it. This method of cooking is known as ‘Hilsa. The Bengali also has the common bamboo shoot cooking. The West regions Indians also have a characteristic form of cooking and food habits. The western parts are rather dry and not much likely comparable to the other parts of the sub continents. A variety of dals and pickles form major part of their diets. The western people consume both rice and wheat products in their diets in combination to the vegetables the Portuguese influence in cooking has also been observed in most dishes in the western region. The most common dishes known to the Eastern regions are like the sweet and sour Vindaloo, duck baffae, etc. meal in some of the Western regions cannot be considered complete without fish. Foods in some communities such as the Goans are always sea based; while some of the Eastern communities such as the Gujarati are basically vegetarians. The Gujarati basic meal is made from wheat flour, used to make the famous Indian chapattis, which I always made according to a families taste and preference of taste and style. The Gujarati diets change seasonally with the availability of vegetable that is in season (Pereira, 2003). During the mango season, mango pulp often makes the major constituent of the meal. This trend is witnessed by the spices used as well, like the garam masala will often be used during the summer period (Pireira, 2003). The North Indian foods are always prepared around the main course of the meal which is rice. The northern cooking is always influenced by the central India type of cooking. Like the central delicacy of saag is also found in the North as well (Dukart, 1988). Some communities in the North such as the Punjab, Haryana and Utta Pradesh have shown a preference to wheat chapatti consumption over rice. The northern region is commonly characterized with mughlai foods. Generally three quatres of the Northern Indian foods are for vegetarians. As a result to the widespread of the vegetarian population habit, India is well known for its tradition of vegetarianism, ( Dukart, 1988). The adherence to vegetariasm which is also known as sattvik has made its importance in the South probably because of the Brahmins, where it has gained popularity even among the non-Brahmins who have followed the meritorious lifestyle. The vegetarian nature of the Brahmins were due to different reasons and believes, the Brahmins believed that vegetarianism made their minds pure and to perform various rituals. It is believed that all the Brahmins are vegetarians and thus gives the southern India a reputation of vegetariasm. With the increase of globalization and exposure, Indian societies are undergoing a significant change that is impacted by Western influences and lifestyles. The food industry in India has had a change in its food consumption patterns (Food Industry, 2006). The Indian foods have been introduced into the outside markets and gained dominance is some places. According to the Britain Food Standard Agency, a value of $3.2 billion is accounted for all eatings in the Indian restaurants alone in the United Kingdom. A survey in 2007 showed that Indian food products that could be more than 1200 are already in the United States market since the year 2000. Indian foods have been common in the South East of Asia, this can be contributed for by the fact that the inhabitants have a strong Hindu and Buddhist historical background. A big number of Southern and Northern Indian restaurants have been established in Malaysian and Singapore. Several cuisines have borrowed styles from the Indian cuisine, such cuisines with Indian blend of cookery are like the Filipino, Vietnamese, Indonesian and Thai. The general wide demarcation of food patterns in India persist to date. India has always been a sub continental home for many people and culture over many centuries, and like many other cultures, the Indian cultures have been influenced by foreign elements that have always seeped into the Indian cultures over time. The Islam infiltration has had a great influence into the Indian society. The Islam revolution created a link between the non-vegetarian and the highly conserved rich graves that were indigenous to the Indian societies; this resulted to the Mughlai cuisine. One good example is Afraa restaurant, which is located in Calcutta, India (â€Å"Afraa†, 2010). This restaurant offers a best experience near a five star hotel and thus offering an alternative for those who cannot afford a five star hotel. It offers a good career opportunity since it provides for alternative for the revelers who would opt for cozy restaurants bud with less money for high-rated hotels. The future for the industry is promising since many people would appreciate for fast and fine services with good customer atmosphere to compensate for their money. Customers behaviors can be related to the choice of product, purchase, use of disposition of products and services. Consumer behavior can also be related to experiences the consumed products and services a customer get satisfaction or dissatisfaction of the consumers needs and demands. (Solomon, 2000). Three perceived quality factors, good value, tasty food, and employees knowledge of the menu mostly affect the customers satisfaction or dissatisfaction (Jinsoo Hwang, 2010). Consumers satisfaction is regarded as a crucial factor in the competitive industry and customer satisfaction has become a major topic of study in the industry. There is always no guarantee that a customer will always return to the restaurant a next time unless the customer liked the service offered in the restaurant. If restaurant owners or marketers know which perceived factors have a significant impact on customer satisfaction, they could potentially identify the chief elements of success or failure in a restaurants management. This has contributed to the pro active changes that focus on customers satisfaction. With the increased rate of globalization in business, most business managers are in turn increasingly focusing on the need to keep up with the management and financial requirements for a globalised business organization. Operations management has never been as vital as it is now with the era of globalization, and has therefore become a subject of study, research and practice. By definition, operations management is the management practice that deals with the design and management of business products, services, processes and supply chains (Cunill 2009). Within the scope of business operational management, there is the aspect of consideration of the acquisition, utilization and the development of resources that each firm needs in order to deliver its products to the market place (Chase Aquilano Jacobs 2003). Operations management, as a business practice, requires applications of strategies aimed at realizing the overall profits for the business. Strategic issues within the scope of o perations management for business organizations is inclusive of determination of size and location of the manufacturing sector, determining and deciding the structure of the servicers, the telecommunication networks and designing the technology for the supply chains. One of the major factors of operational management is the application of the five elements of OM; that is quality, cost, speed, flexibility and dependability in order to achieve specific goals in management (Cunill 2009). Hotel chains as well as individual hotels located in various parts of the world have the best example of organizations where operations management works best. Hilton hotels international and the Etap provide some of the best examples of the organizations where operations management is emphasized on, but with different approaches to the five elements of operational management. Considering the operations management from its five elements as the guiding principles, it is possible to determine the differences and similarities in the management between Etap and Hilton hotels international. Operations management: budget hotels (Etap) versus luxury hotels (Hilton) In the early years of hotel industry, the conventional definition of the word hotel was that a hotel is an establishment which provides lodging to persons on payment and on short term basis. The accommodation in the time was merely a room with a bed a cupboard and other items such as a table and washstands (Cunill 2009). However, the modern description of a hotel has evolved over time, and now includes modern facilities as air conditioning, telephone connections, televisions sets, internet connectivity (wireless fidelity-Wi-Fi) and bars with snakes, drinks and other items. However, the modern classification of hotel has created a difference in the type of hotel available in a given place, based on the service provide and the price as well as specific place of location. Although these differences come in most other aspects, the factor of price is the most important one (Cunill 2009). Currently, the two main varieties or categories of hotels are the budget